Content creation can be an important part of business development, marketing and visibility. Content can signal to others the areas we focus on, are passionate about, or work with clients on.

Content creation can involve focusing on several different areas, including:

• Videos
• Blog posts
• Articles
• Social Media Graphics – i.e. Instagram quotes, Facebook graphics

What type of content do you want to be creating?
Ongoing content creation starts to build a body of work overtime, in step by step basis. As we write, shoot or create, our voice and message become clearer to us, and to those we serve. Note that with many of the channels you may choose to become active on, you can syndicate or share content from one channel to another.

How to get started:
Take 15 minutes this week making a list, or creating a MindMap, or using post-its and index cards to map out all your ideas for content. Don’t self-censure. Just make a list! From there, create a list of possible post titles for videos, or articles, and schedule in blocks to write it out.

Remember, what doesn’t get scheduled, often doesn’t get done!

Where to go: If you have a copy of Coaching Business Builder, take a look at section 3 – Marketing Essentials, and work through the exercises associated with the areas you are interested in. Also be sure to use the Content Planning Tools available to you in the Planner Section. You might want to use the Content Planner to lay out your Annual list of themes, and then start capturing ideas or tracking posts/items with the Monthly Content Tracker and Monthly Content Journal – One Line a Day.

Let us know how you are using the Coaching Business Builder – Send a photo or two of the planner in action!

Best wishes,
​Jennifer

And…here we are. It’s Labor Day which is often known as the second new year. What are your goals for the end of the year? What routines do you want to establish, or re-establish, even if they look a little different this year?

Earlier today I held a 25 minute reflective pause call - you can find it here. Be sure to download the associated worksheet as well over at PlanDoTrack.com

We have over 120 days left of the year, and there’s still a significant amount of time to revisit your annual goals, tweak them, and/or play full out in achieving them.

As you step into this week consider these questions:

Around Annual Goals:

• When did I last review my annual goals?
• Which goals have I already achieved?
• Which ones are still outstanding?
• What’s it going to take to achieve these (think people, resources, information, connection, etc)?
• Who do I need support from?
• What’s going to help me 10 X these results (10 X means magnify the results 10 X)?
• What goals need to be crossed off the list or modified?
• What else is important to note about annual goals….?
• What metrics or numbers do I have around these?

As it relates to Fall Routines consider these questions:
What are the routines which help you:

• Excel physically
• Focus mentally
• Build Relationships
• Expand your thinking
• Move projects to completion
• Think ahead of the curve
  
• Serve your clients
• Be grounded
• Stay connected
• Share what you are working on with others?

Enjoy your focus and I hope to see you in a few weeks at the Stand Out Virtually Masterclass! You can find out more about this one day program here.

With best wishes,
​Jennifer

Marketing is an on-going focus for business at all stages - whether we are new or established businesses, spending time consistently on marketing is key.

Here are five elements you may want to include in your marketing strategy for the rest of the year.

#1 – Outreach
What is on your plan to reach out to new people as well as your network. What are the touchpoints you have planned to keep people in the loop?

What are you doing on a consistent basis to be in conversation with your community?

If it’s not scheduled, put some outreach time in your schedule right now.

#2 - Content Creation and Repurposing
A few weeks ago, I wrote about the many reasons content creation is important. So is repurposing the materials. What are the 3 things you are excited about creating?

#3 – Digitization
2020 has been the year of the pivot to all things virtual and digital. I’ll be doing a series of blog posts this all on digitization. Let’s get you thinking of this already.

What products do you have that could be made into a digital version?

If you have a book, what could become an e-book?

If you have a card deck, how could that become digitized?

#4 – Tracking What You Are Doing
What do you notice about revenue flows? Time investments and what’s getting you traction?

With your metrics in mind, what do you want to say YES to? NO to?

#5 - Dedicated Time to Marketing and Moving Key Projects Forward – Regularly
A final piece of this is to ensure that you have time built in to dedicate to marketing and executing your programming on a regular basis. What time have you earmarked? What do you notice about your productivity during that time?
​
Enjoy your focus!
Jennifer

How much silence do you encounter in the remote space every day? Many days can be a blur of back to back calls.

Incorporating what I call “The power of the pause” is an important element of remote work.

What can we do to make more of a pause during our calls?

• Provide people with a prompt they can explore during the call. If you are working on strengths it might be:  Take 2 minutes to reflect on the one strength you have been utilizing recently.
• Pick up a copy of the Digital Conversation Sparker Weekly Journaling Prompts – You’ll have immediate download to the more than 50 graphics. Use one for each call you have. I often give people 2-3 minutes of silence to write out what their insights are. Pick up a copy of them here - (currently $35 US with an immediate download)
• Provide a word prompt and have people write or draw whatever comes to mind
• Have group members mind map whatever comes to mind for them – 2 -3 minutes

These activities can often be more powerful when you then leave time for dialogue and conversation afterwards.

What do you want to do to leave some time for reflective pause?

What do you notice when you do leave time?

Best,
​Jennifer

Stand Out Virtually! I hope that you will join me next week, each day for the Stand Out Virtually! Challenge. This live 5-day challenge will run each day from 9 - 10 am ET in the new Facebook Group I am hosting – the Virtual and Remote Visionaries Hub. I hope that you will join us.

A little about the challenge - It’s geared to get you into action around your own virtual elements. Whether you are leading a virtual group coaching program, a virtual team meeting, or a virtual retreat, great virtual events are all about MEMORABILITY, ENGAGEMENT, and ACTION.

Join me as I share resources and tips to amplify your programming.

The 5 Day Challenge (which is free to join), will be hosted in the Virtual and Remote Visionaries Hub. Join us here – SIGN UP…

Each day I will be going live at 9 am ET for 30-45 minutes in a resource rich call. Each day will also have a daily prompt and assignment, geared to get YOU in to ACTION on your own programming.

Take a minute to sign up for the challenge here.

Also be sure to join the Facebook group here.

Daily prizes (of things you will find useful and can use in your own program) round out the challenge.

Can’t wait to have you join us!

Can’t make the live calls? The reply will be available each day for a 24-hour period, and you can also pick up a copy of the recordings for $47 US. These will be sent out at the end of program. 

Best wishes,
​Jennifer

Here at the Coaching Business Builder, during the mid part of 2019 I did a series of marketing posts around the nine promotional vehicles I touch on in Section 3 of Coaching Business Builder. They include: Speaking, Blogging, Podcasting, Networking, Article Writing, Product Development, Lunch and Learns, Associations, Trade Shows and Conferences

Given that marketing is usually an ongoing effort for businesses of all ages (yes, even if you’ve been around for a while, marketing is still important – there’s always a next inflection point), it can be useful to build in time on a regular basis to be putting attention around marketing campaigns.

Just like the tagline of Daily Steps + Consistent Action = Momentum asserts, in marketing it often about the consistency which is important. A one-off email or one-off tweet may not capture the attention of who you want to connect with.

Some of the marketing approaches I’ve been experimenting with this year include my focus on podcasting, as well as my continued focus on Instagram, articles and also blogging.

What are the approaches you are experimenting with at the moment?

What are you noticing you are enjoying?

What’s feeling like it needs a boost?
 
Regardless of marketing vehicle, it can be useful to have a variety of ideas to pull from. Whether you are focusing on Instagram and need a list of post ideas, or you are focusing on podcasting and want to focus in on your exploration.

Enjoy!
​Jennifer

Jennifer Britton - GroupCoachingEssentials | Potentials Realized 
Instagram @CoachingBizBuilder
Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). 
What's possible if you take daily steps on your business for 60 Days? Join our 60 Day Coaching Business Builder Accelerator program here!
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: [email protected]
​

One of the more challenging parts of being a business owner can be getting marketing off the ground. As a coach, you may be great at coaching, but letting people know what you are offering, may be the stretch or hard space.
 
Four things to keep in mind as you go about letting others know what you have to offer:
#1 – Keep connected with your WHY. Remembering why you are doing something can help you go the extra mile. It is usually the thing that pulls us out of the trough to try that next thing. As I continue to see in my own business, it’s often that one next thing that creates the breakthrough, or the sale!
#2 – Remember that communicating something only once may not be enough. In marketing we often talk about the 7-11 times rule.  That it takes multiple touchpoints (hopefully in different ways – i.e. video, article, blog post, call etc) for someone to become aware of what you have to offer. That’s even before they decide they need it now.
#3 – Not everyone is going to need what you have to offer now. One of the challenges of creating a “pent up demand” where something is only available for the next 5 days is that people may not need it now, but they may need it later, when it’s no longer even available. Thinking in the medium-term so that you might make it an annual offer each winter can help to maximize your own investment, while also planting the seed, and creating awareness by others.
#4 – Track your results. Always be asking where people heard about you when they register or engage you. What are those sources which are netting business. Which aren’t? How much time are you investing?
 
Over the last year I’ve posted quite a few posts on marketing – you may want to take a look at these to go a bit deeper into these ideas:

• Solopreneur Myth – I need social media to be my most important channel – Read it here.
• Solopreneur Myth – Build it they will come – read it here.
• Solopreneur Myth – Once is enough – read it here.

 
In the Spotlight Series I did last summer, I highlighted 9 of the more common marketing vehicles coaches may leverage. Take a look at them in the July 2019 archives and August archives.
​
Already this year I am enjoying the conversations we’re having at the Coaching Biz Growth Lab. It’s an annual group which meets bi-weekly throughout the year on Friday afternoon for learning, coaching and accountability. Consider joining us for a quarter or the year!
 
Best wishes,
Jennifer

 
Jennifer Britton - GroupCoachingEssentials | Potentials Realized 
Instagram @CoachingBizBuilder
Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). 
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: [email protected]

Last week we explored what items you’d like to dedicate time towards, and when you’re going to find time to do them. A week later, what are you noticing about the daily steps you are getting into?
​
An important part of daily action is noticing the focus of these items. What are the things you are focusing on? What is important to be saying “yes” to and “no” to?
It can be useful to link the focused action to your WHY. The purpose of why you are doing this. Without connection to the WHY it may be very easy to lose motivation around daily steps. Reconnecting with your VISION and/or INTENTIONS can be a significant motivator.

If you haven’t looked at your vision since the start of the year, now’s the time to pick it up.

Another part of the FOCUS and DOING equation is noticing WHEN action is best placed? Are you wanting to get this done first thing in the day? Would it be useful to get it done later in the day? When are you earmarking time?

Are the components chunked enough? This last year one of the Weekly Planning Hacks was about chunking things down into smaller pieces. When things are too big, it may be difficult to get things accomplished. What are the chunks you want to focus in on?

Focused action is an important part of the DOING and creating momentum. What is the focus you are undertaking right now? What could you do to amplify that?
DOING is another piece of the puzzle and a couple of weeks into the month, it’s pretty easy to start losing momentum and having other things get in the way of things that are important. What can you be doing to perhaps:

• Get 15 minutes of action in around your key goals first thing in the morning
• Earmark 15-30 minutes 3-4 times a week when you might be watching TV/Netflix etc…
• OR start asking yourself what do you want to say “no” to?

Enjoy your focus this week!
​Jennifer

​Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: [email protected]

Welcome to 2020. It’s not only a new year, but a new decade. It’s a great opportunity to crack that spine on your new planner and dive in. Ready to get started?

What are your goals this year?
Take a few minutes to write them out.
As you write things down, also consider these questions:

• What do you need, and who do you need, in order to be successful?
• What’s going to help you attain that goal?
• How can you lean into your strengths?
• What might get in the way?

What’s going to make these goals visible? One of the success factors I heard at the end of the 2020 was that having a one-page copy of their annual vision on the wall was a critical success factor. It helped when making decisions, prioritizing, and making adjustments.
What would magnify them? Are these goals really a stretch? What would double them? 10X them? 100X them? While stretch goals can be an encouragement to some, note that they may be a discourager to others.
Who are you going to share your goals with? We know that the act of public accountability often ups the ante around what we are committed to doing. It can sometimes light a spark, or add oxygen to a smaller ember.
Finally – TRACK. Where are you starting your year? What are your metrics – revenue, inventory, followers, subscriptions, etc.

Take a few minutes today to note your starting point and be sure to leverage the power of the Monthly Daily Trackers if you have a copy of PlanDoTrack or Coaching Business Builder.

I’m looking forward to bringing you another year of weekly blog posts related to business development and growing your coaching business.

We take a look at many of these topics in greater depth at the Coaching Biz Growth Lab – a group that meets annually on Fridays from 3 – 4 pm ET (usually the 1st and 3rd weeks of the month). 1st call for 2020 will occur on Friday January 10th. Hope you'll join us this year!

Enjoy!
Jennifer

​Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: [email protected]

There are a few more days before we wrap up the year and I’m excited to be gearing up to get going with the 60 Day Coaching Business Builder Accelerator program on January 1st. We’ll be taking 60 days of consistent action on your business.  Today’s the day we get started with the 60 Day Coaching Business Builder Accelerator. Imagine if today was day 1 of taking 60 days of consecutive action on your business.  I hope you will.

Here’s what some of the people joining us on the 60 Day Coaching Business Builder Accelerator are choosing to do:

• Focus on growing out a new program
• Focusing on marketing consistently for 60 days
• Blogging and vlogging for 60 days – drafting, shooting, producing
• Creating a podcast
• Focusing in on creating the foundations of their business
• Developing a new group coaching program

​Over the first 9 weeks of the year we’ll be exploring a number of focus areas including:

• Week 1 – Coaching Business Foundations and Measurement
• Week 2 – Your Internal Ecosystem and Strengths
• Week 3 – Who You Serve – Clients and Offer
• Week 4 – Brand and Messaging
• Week 5 – Product and Program Design
• Week 6 – Marketing and Promotion
• Week 7 – Scale it Accelerate and Magnify
• Week 8 – Momentum and Celebration
• Week 9 – Next Steps

In addition to on-demand calls I’ll bring you weekly, there are two live calls each week – Mondays and Fridays where we’ll check in around your goals for the week, and also check back in at the end of the week to see how it’s gone. There’s two call times to choose from: 8:00 am – 8:45 am EST and 4:15 pm – 4:45 pm EST on both Mondays and Fridays.

• What do you want to move forward in your business?
• What’s that one goal you know you want to knock out of the park?
• What else is important to keep a focus on?

Click here to learn more about the program and I hope you’ll join us. One payment options, as well as three monthly payments, and 8 weekly payments are included as options.  Let's make your 2020 your best year yet!!!!!

Wishing you all the best, 
​Jennifer

​Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: [email protected]