​For the last few weeks we have been working on your giveaway or “free item”. In a coaching business these might include an audio or video, a checklist, an article or podcast. The item is designed to provide you with an opportunity to get the word out about what you have to offer as well as build relationships with prospective clients.

During week 1 of this series you were encouraged to consider what it was that you wanted to offer. You did some research and looked around.

Last week you drafted things out a bit more.

This week, take a look at what you have created and:

• Polish it – edit the document.
• Consider what graphics or resources would support this project.
• Draft a sales copy – what are the ways you are going to let others know about what you have to offer?

Consider things like:

• The brand – what elements do you want to incorporate.
• Consider where and when you are going to let people know about it’s availability.
• How, and when, it will need to be updated. (Ideally it will be an evergreen item that will stand the test of time.)

What else is going to move this project forward?

Best,
Jennifer

Welcome back. Last week you did some research around what possible giveaways you could offer to your clients. It might be a video, podcast series, mini – e course, article, or even a checklist.

What are those things you wish you had?

This week, in part 2 of the series, you are invited to map out your giveaway, and start drafting it. What are the major elements of this project?

Consider these questions –

• What is the purpose of this item?
• What are the 3 main points?
• What question does it answer or solution does it offer for the client?
• What are the elements of the item?
• What other resources can the product direct the client to?
• What is your call to action?
• What are the discrete steps you need to complete in order to complete this project?

Once you have a good idea of what it can look like, spend some time drafting it out.

Be ready for a next step next week!

Best,
​Jennifer

As a coaching business we let people know about our work in many different ways. From speaking engagements to free checklists, to webinars and whitepapers.

What are the free items you have created to provide for people who are interested in learning more about what you do? Is it a checklist? A downloadable FAQ? A short e-course?

Over the next month I’m going to be doing a series of blog posts geared to get you into action of creating a free item or “free giveaway”. It could any of the range of items I just mentioned or something else.

Each week I’ll be offering prompts here on Mondays to support you in taking weekly action around your giveaway item.

First consider:
What’s the one thing you wish you could offer up to your clients?
Maybe it is something they have been asking for, for a while – a checklist, reading list, work sheet
OR maybe it’s a webinar that you can send out covering a key topic you coach around, or welcoming members to your site.

What’s the giveaway you wish you had available?

As I explain in the Coaching Business Builder, I’ve had an intentional goal to offer a different giveaway and paid offering each year of my business. These provide tremendous value in both the short term, especially in giving people an opportunity to learn more about you, what you have to offer, and how what you provide is different from other offerings.

Activity:
This week, my invite is for you to spend 15 minutes mindmapping all your ideas of what you could offer.
Consider these questions:

• What’s the one thing you always wanted to be able to offer to your clients, but haven’t made the time to create it?
• What do your clients want?
• What are the key issues they want more resourcing around?

This week capture ALL your ideas on paper. Don’t self-censure.  Do some research around what’s out there already. Notice what you like, and what you would change with these resources.

Best,
​Jennifer

This week’s post gets you to explore the habits you have developed in your work and with your business.
​
Habits defined = Habits are the activities we undertake on a regular basis, consistently and often sub-consciously so we don’t know what they are. They are the things we revert back to in times of stress or pressure. It’s important that we are aware of these as they may, or may not, be in service to us.

Why they are important? Habits become automatic and sometimes unconscious ways of doing things. These can be in support of the business or not.
Consider these different habits coaches may find themselves practicing. Decide whether they would be in support to your work, or not:

• Spending 30 minutes a day on social media
• Dedicating several hours once a month to making sure invoicing is complete, and expenses are entered
• Dedicating an hour a week to writing blog posts so they are ready for scheduling
• Getting to the gym, or pool, for a workout several times a week
• Earmarking time each month for a professional development activity

In the Coaching Business Builder Workbook and Planner on pages 23- 29, I get you to consider your habits as part of the things “below the waterline” of your business.

If you have the book, take a few minutes to work through this section. Otherwise, reflect on what habits you have developed in your business, and how these are helping, and hindering, you.

Make a list and note any changes you want to make.

Historically, it has been thought that we take about 21 days to develop a new habit, whereas now it seems like it it more in the 60-day range. Check out this article by James Clear.
​
Enjoy your reflections,
Jennifer

One of the micro-projects I've enjoyed working on this year is the 1 Biz Step a Day series. Have you checked it out yet?
Each month I am providing a series of daily action prompts. The Coaching Business Builder suite is grounded in the notion that "Consistent Action + Daily Steps = Momentum". With this in mind, I created this year's 2019 1 Biz Step a Day series.
This month, in April, the theme is Check it Off!
Given that this month marks the 15th Anniversary Celebrations of my business Potentials Realized, I've grown accustomed to, and look forward to, the satisfaction of "checking things off" my list for the business, knowing that somehow it keeps moving things along.

I  hope that you'll enjoy this month's Check it Off themed 1 Biz Step A Day. You can download it here.
Be sure to share with a friend, and let them know about the Planner, and associated resources.
This month at the Coaching Biz Growth Lab, we're turning our attention to Content Creation (which will be next month's 1 Biz Step a Day focus). Hope you'll join me for this interactive coaching group where we come together twice a month for learning on key biz topics and ACTION on your business. Learn more here and reserve your spot.

Join me this month for further posts on topics related to building your own signature program - a hot topic we've been exploring this winter and spring at both the Coaching Biz Growth Lab. and the Learning Lab and Design Studio.

If you've been following along with the other 1 Biz Step a Day series, what have you enjoyed the most? What momentum have you noticed? What successes have you had?

Be sure to join us for the monthly 15th anniversary newsletter which will go out later this week. It will include several goodies and also savings! Sign up here for downloads, special coaching options and product bundles.

Enjoy!
Jennifer

Jennifer Britton, PCC, CPCC
Author Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010), From One to Many: Best Practices for Team and Group Coaching,
Host of the Coaching Biz Growth Lab(TM)  - a coaching group for coaches
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.