Marketing for Coaches In the Spotlight: Lunch and Learns + Associations (2 this week!)

As we continue along our marketing voyage through section 3 of the Coaching Business Builder’s 9 promotional vehicles, this week we are going to explore lunch and learns, and associations.

Lunch and learns have the benefit of bringing an audience to you, without you having to bring them together yourself. Lunch and learns are usually short, 45 -60 minute lunch time (or breakfast) presentations delivered in organizations or associations on a range of topics. They can be a great opportunity to pilot or trial new content.
​
Questions to consider:

• What is the content or program you’d like to bring out to a new audience but haven’t had the opportunity to pilot yet?
• What piece of a larger body of work could you deliver to an organization or association?
• What stand alone content do you have to deliver?

Lunch and learns are a great way to expand your repertoire and connect with new audiences (especially if you are delivering a session for an association). Be aware of the time it takes to develop and deliver. With an engagement in the middle of the day, what else can you schedule if you have to travel?

Associations and Professional Bodies
Associations and professional bodies are another great marketing source. From becoming a speaker at their annual conference, hosting a webinar or attending as a vendor at a trade show, associations are a ready-made community resource of professionals.

Activity:
What are the associations your clients/prospective clients belong to? What events do they offer throughout the year? How might you connect in and add value to their members? Take a look at what associations and organization around you are looking for speakers. What is their deadline for applications?  Pull together a list of possible topics which could be of interest to their audience.

What action steps do you want to take this week around lunch and learns and/or associations? Be sure to check out the relevant exercises in Section 3 of Coaching Business Builder.

Best wishes,
​Jennifer

​Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.