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Business Philosophy: #2 of 4 - Experimentation

5/27/2019

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In today’s VUCA world, disruption is more the norm that the exception.  This often means that what worked last time, will not work this time. Experimentation can therefore become a useful philosophy and habit. With the rapid pace of change, new industries, new jobs and new approaches are springing up on a regular basis. What have you tried lately? Are all your old approaches working as they used to?

How to practice it:
On a regular basis (i.e. each quarter), consider what would be useful to learn and/or experiment with (tools, processes, practices, skills etc).

An experiment could involve trying something new out, tweaking an approach you have been using for a while (i.e. instead of doing a Facebook Live in the morning, what about trying it in the evening?).

Why it can be valuable:
There are many applications for experimentation in business. It can help us get into a pattern of trial and error, helping with diversification. Given that things are changing so quickly it may mean that we are better positioned for new, and unseen, options.
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A and B testing, where you pilot two approaches at once, has become a popular approach for many marketing initiatives, to see which one gets more engagement and traction.

Questions to consider:
  • What do you want to experiment with?
  • What is needed?
  • Where could experimentation benefit your work?
Resources:
Carol Dweck: Growth Mindset (check out her concept of Not Yet)


Best wishes,
​Jennifer
Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.
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Business Philosophy: #1 of 4 – Focus

5/20/2019

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In both the Coaching Business Builder and PlanDoTrack, I include four business philosophies which are critical to all types of virtual and remote professionals, and business owners today – Focus, Experimentation, Momentum and Reflective Pause.

In my work with teams, and individuals, over the last fifteen years in my business I’ve seen that these make the difference between good and exceptional.

With this in mind, over the next few weeks I’ll be taking a deeper dive into the realm of these four areas looking at:
  • What it means in today’s business context
  • Why it’s important
  • Ideas for putting it into practice
  • And resources you may want to follow up around

​A reminder that if you like these topics you may want to check out my weekly Facebook Live, where I put into voice quick planning ideas and activities. You will find it over at the PlanDoTrack Facebook page.

Let’s turn our attention to the first topic of FOCUS.

We live and operate today in what is often considered an era of distraction. Our ability to focus and keep our eye on what is important to us, and to our work, is key.
Did you know that:
  • The average worker receives 90 emails in the span of a day?
  • It takes 22 minutes to get back on track after an interruption?
It’s not uncommon for workers (not just managers) to be spending 5-10 hours a week in meetings? I’ve met managers who wear the badge of
Focused work and attention are critical, and essential in order to create foundations, and grow a business.

How To- Creating Focus:
  • Consider building in focused blocks of work – turn off email, move into a conference room, or take your work mobile. What will give you the space and time to do the focused work you need in your job/business?
  • Leverage the circadian rhythm. Science continues to show that we have different times of day when we are at our best. What are those times for you? What can you do to ensure you have focused work times within those blocks.
  • Create your to-do list of Top 5. With change being the norm for many workplaces, having a top five list each day is important. It’s interesting as the writing of James Clear has pointed to the early 1900s productivity hack from Ivy who asserted that a focus on a top 6 list every day would lead to productivity advances. Whether it’s five or six, being able to check core items off the list can help with efficiency and also motivation.
  • Know your priorities – and your teams. Priorities also keep us grounded. They will help us shape our top five as well as discern where our time needs to go. What are your priorities for the week? The month? The quarter?
 
Refer To - Focus
When: The Science of Perfect Timing – Daniel Pink
Atomic Habits – James Clear
Outer Order and Inner Calm – Gretchen Rubin
Deep Work and Digital Minimalism – Cal Newport

Check out my April 3, 2019 Facebook Live 

Wishing you all the best,
Jennifer
Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.
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Creating a Free Giveaway for your Business Part 5 – Ready to Launch?

5/13/2019

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This week it’s launch time! You’ve done it!

Over the last four weeks (or more) you have been working on your free offer or giveaway. This is key in terms of letting others know what you do and offering them something of value.
​
Doing this regularly can help further develop your reputation and let people know what you have to offer.

This week as you go to launch, consider the varying ways you are going to continually let people know about this offering. Some possible ways might include:
  • In your signature line
  • On your blog
  • In your newsletter
  • Via your network
  • Instagram post
  • LinkedIn Status update
What are the ways you are going to let everyone know about this?

Have a great day!
​Jennifer
Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.
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Creating a Free Giveaway for Your Business Part 4: Review it one more time! Get Feedback

5/6/2019

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Over the last few weeks you have been busy working on your free giveaway. It’s now been drafted, and you have figured out where it’s going to go. It’s not quite ready yet!

Take some time this week to-do a last review and perhaps get some feedback. Maybe you have a routine of passing materials off to your loved ones for a quick second set of eyes. Maybe you have a community that supports you on this. Who can give the project a review?
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This week you will also want to focus in on how and where you are going to promote this. Don’t forget the 7 to 11 times rule. The landscape of free offerings is super-saturated at times.  You will want to make sure you are regularly talking about this and letting people know that it exists. If you haven’t done so, make a list of WHERE, WHEN and HOW you are going to let people know about it (Here’s a challenge - make sure you have at least 11 different touchpoints!).

Share with us what you have been working on – you can share it here in the comments, or over on the Effective Group Coaching Facebook page.

Best,
​Jennifer
Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.
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1 Biz Step a Day - May: Content Creation

5/1/2019

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It's the first of the month which means that it's time to share this month's installment for the 1BizStepADay. This monthly series provides you with daily prompts to get you into short bursts of action around your work or business, 15 minutes at a time. Since the start of the  year the monthly focus has covered topics related to relationships in business, getting things done.
This month's focus shifts our attention to CONTENT CREATION. If you are a business owner, coach or creative, this month's prompts will be of interest to you. From program design, to article writing, podcast creation to blogging, content creation is at the core!
I hope that you will follow along with these daily action steps. See just how much progress you can make with 15 minutes of consistent action, every day! 

Download the May 1 BizStep a Day here.

Be sure to share this with others, and if you have a copy of either the Coaching Business Builder or PlanDoTrack Workbook planner, to add a tracing line to your Monthly Daily Tracker around the 1 Biz Step a Day.

Share with us your progress this month through a comment! 
Join us over at the Facebook PlanDoTrack page for regular check-ins, and my Wednesday Facebook Live Weekly Planning Hack.

If content creation is a topic of interest to you, we'll be exploring it further this summer at the Learning Lab and Design Studio.

Enjoy the start to your month and your content creation!

Best wishes,
Jennifer

​Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019),  Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon
Book Jennifer for a coaching session to explore productivity, teamwork and business issues.
Contact her by phone at (416)996-8326
Check out the new 19 Productivity Tips on-demand program. Explore this video based program at  your own pace, and join Jennifer for bi-weekly calls as part of your course.
Follow the #90DaysPlanDoTrack series on Instagram

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    Upcoming Programs:


    Mentor Coaching Group for ACC/PCC -Mondays 1230 - 130 pm ET: June 7 - mid-September - Reserve your spot. ACC and PCC for ICF Credentialing

    Program Design Hack - 45 minutes - $97 - Sketch Out Your Next Program  in this Facilitated Process!  - Click here to Register

    Group Coaching Essentials (8.75 CCEs) - Next group will start  Tuesdays on July 6th. Fridays 10 - 1135am ET: June 4, 11, 18, 25 (4 weeks)

    Virtual Facilitation Essentials (8.5 CCEs) - Join us for an upcoming one day program!

    Advanced Group and Team Coaching Practicum - starts - Tuesdays July 6th (5 weeks)  (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills.

    Team Coaching Essentials for the Virtual, Remote and Hybrid World. Kicks off Monday June 14th

    60 Day CBB Accelerator - Now as an On-demand Program.

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    Bonus! This month's 1BizStepADay

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    Author

    Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004. 

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  • Home
  • Services
  • About
  • Blog
  • 60dayAccelerator
  • Coaching Biz Growth Lab
  • The Buzz
  • Virtual Program Support
  • Virtual Book Club Calls - Coaching Business Builder
  • Daily Planner
  • PlanDoTrack Virtual Retreats
  • Learning Lab and Design Studio Annual Membership Group
  • Upcoming Events
  • Join the Conversation - Conversation Sparker Zone
  • On-Demand Program - 19 Productivity Tips
  • Virtual Biz Planning Retreats
  • The GUIDE and CBB Facilitator
  • Weekly Planning Hack Facebook Lives
  • Calendar of Programs
  • test