![]() Happy New Year! It's January 1st which means that it's time for another edition of the 1 Biz Step a Day. I look forward to bringing these to you monthly. Started a couple of years ago, the 1 Biz Step a Day series consists of daily prompts of activities you can undertake for 15 minutes a day. As I write in Coaching Business Builder, "Daily Steps + Consistent Action = Momentum". What could 15 minutes of activity do in moving the needle for you? Join us throughout the year -these will normally be posted at the start of every month, and be sure to download them. Download this month's January 1 Biz Step a Day series here. Enjoy and let us know what results you are getting. Tag is #1BizStepADay! Jennifer Britton, PCC, CPCC, CHRL Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Upcoming programs to support you with your coaching business include: Coaching Biz Growth Lab - Meets bi-weekly throughout 2021 The Stand Out Virtually 8 Week Incubator - Build your online and virtual business brand (starts January 18 2021) The Amplify Virtually Mastermind - 6 months of mastermind support and individual coaching around your coaching business (starts January 23rd) Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. Join us for the 21 for 2021 Stand Out Virtually Virtual Co-working Sprint- 21 days o 21 minutes of co-working a day. What can you accomplish?
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As I write on pages 61 and 62 of Coaching Business Builder, “Consistency doesn’t mean that you can’t do different things and that you have to do the same thing all the time. It is important that people see how things tie together. Consider what you’ve created when products can be developed into other projects or purposes. Part of this may be to consider how you can reduce, reuse and recycle.” I remember vividly being in grade 1 and the 3Rs – Reduce, reuse, recycle mantra was coming into play in public education. I continue to think about this as I move my own work forward, focusing on: #1 – Reduce – “Less is more”. In addition to the 80/20 rule being known as the Pareto Principle, distilling things down in group programs is also very important. In fact, for years I’ve practiced a design rule also known as the 80/20 rule, which I’m pretty sure I picked up years ago from a program with Bob Pike. In the 80/20 rule, to design we want to pull out at least 20% of our original design ideas to create more space for discussion, dialogue and reflection. In content creation, reducing may mean having shorter posts, or doing a series over the course of a week or month. What are the elements you want to distill downwards? #2 – Reuse – What can you do to reuse or REPURPOSE content? Perhaps two blog posts become an article, or an article becomes a short video. What can you do to repurpose your content? Take a look at what you have created, perhaps by looking back at your Content Trackers in Section 5 of your Coaching Business Builder Workbook and Planner. What do you notice about content which can be reused? #3 – Recycle – How can things be recombined to create a WHOLE NEW entity? As a program designer, I built most things in discrete modules. Like building blocks, when put together these can create a whole new spectrum depending on the combination. What is useful for you to take action on this week around content creation and the 3 R’s? All the best, Jennifer Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. Content creation can be an important part of business development, marketing and visibility. Content can signal to others the areas we focus on, are passionate about, or work with clients on. Content creation can involve focusing on several different areas, including:
What type of content do you want to be creating? Ongoing content creation starts to build a body of work overtime, in step by step basis. As we write, shoot or create, our voice and message become clearer to us, and to those we serve. Note that with many of the channels you may choose to become active on, you can syndicate or share content from one channel to another. How to get started: Take 15 minutes this week making a list, or creating a MindMap, or using post-its and index cards to map out all your ideas for content. Don’t self-censure. Just make a list! From there, create a list of possible post titles for videos, or articles, and schedule in blocks to write it out. Remember, what doesn’t get scheduled, often doesn’t get done! Where to go: If you have a copy of Coaching Business Builder, take a look at section 3 – Marketing Essentials, and work through the exercises associated with the areas you are interested in. Also be sure to use the Content Planning Tools available to you in the Planner Section. You might want to use the Content Planner to lay out your Annual list of themes, and then start capturing ideas or tracking posts/items with the Monthly Content Tracker and Monthly Content Journal – One Line a Day. Let us know how you are using the Coaching Business Builder – Send a photo or two of the planner in action! Best wishes, Jennifer Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. I’ve been privileged to support the work of coaches for many years now, through the ICF CCE approved programs I offer, Mentor Coaching Groups and also in individual coaching conversations. Through the good times as well as the downturns, like the 2008 and 2009, and more recently the 2020 pandemic, coaches can benefit from having several things and people in their world. Think about: Your own coach - While we can do things alone, a coach is there to support us in getting places quicker, faster and perhaps differently than we thought by ourselves. Whether you engage a coach for 1-1 work, as part of a group program, or a Mastermind, it’s valuable to engage coaches throughout our career. A community of peers - One of the reasons I love my work so much is seeing the peer process play out every day. Connecting with, learning from and sharing with peers can be so important at all stages of our business. It can be the thing that helps us grow and stretch. Looking back at my own business growth, it was many collaborative peer experiences that helped me (and even pushed me) to “Get out” and start talking about coaching with prospective clients. Some of you may have heard my stories about partnering with several sets of coaches to host booths at large trade shows in offering live coaching sessions. This was HUGE for my growth of a coach, having to talk about what coaching is, and demo it. I learned quickly from the reaction of those I was speaking with how resonant my language and messaging was to prospective clients. Those two or three day marathons of conversations were invaluable in helping me refine my message, and it wasn’t something I would have done on my own. Admin or project support - Having extra hands to help you with program launches, administrative tasks or financials can make a big difference. Whether it’s hiring a VA, or getting creative with even a coop student placement, what would you benefit from passing off? If you have a copy of the Coaching Business Builder Workbook and Planner, be sure to check out the sections on Prioritization and Delegation in section 4. These can help you think through your task buckets and identify some of the areas you might want to let go of. Enjoy your reflections and conversation! Jennifer Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. Later this week I’ll be hosting the Stand Out virtually Masterclass on Thursday September 17th. I’m super excited to be bringing together a set of amazing coaches, leaders and virtual professionals to amplify their virtual presentations. Since the publication of my 2017 book, Effective Virtual Conversations, I have spent a lot of time talking about how to make virtual conversations more impactful and memorable, whether you are leading a team meeting virtually or hosting a virtual event. What are some of the elements which make a call WOW? Here are some I’ll be sharing later this week – join me for the HOW TOs… V - Visuals - Visuals DO capture 1000 words. Check out this recent book – Virtual Leadership by Penny Pullen. I - Intention - Being clear on what you want people to leave with. R - Reinforcement - What are the top 3-5 bullet points you want to reinforce throughout the presentation? Think about how your STRUCTURE, IMAGES and CONTENT, alg T - Themes - What is the theme of the overall program? What are the core elements? U - Umbrella - Connection, flow (upwards and downwards) and pacing is key in the virtual space. Great conversations are framed by an individual umbrella which will frame out these different variables. A - ACTION - I’m a firm believer that learning doesn’t happen without action. We might generate knowledge but it’s not learning until it’s put into practice. Great virtual calls encourage people to put it into learning. L - Layered - Check out the September 3rd Remote Pathways Community call when I share more about the 8 Layers of Remote Work with Michelle Mullins. If it’s after this date you can find the replay at my Youtube channel or join us live on Thursday September 3rd from 7 – 7:30 am Eastern online. Again, if you want to learn more about the HOW TOs in creating the best of VIRTUAL, join us or the Stand Out Virtually! Masterclass. Bring a colleague and each save 25% off the registration of $697 US. Join as a group of 3 and each save 40%. You can sign up and reserve your spot here. Enjoy the conversation! Jennifer Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. PS - Have you heard about the one day virtual event I'm hosting this month on Thursday September 16th? It's called the Stand Out Virtually Studio Day/Masterclass. We'll be taking a deep dive into the virtual facilitation toolbox to support you in creating even more powerful virtual programming, while giving you time during the day to map it out. Learn more and reserve your spot here. Save 25% when you register with a colleague! And…here we are. It’s Labor Day which is often known as the second new year. What are your goals for the end of the year? What routines do you want to establish, or re-establish, even if they look a little different this year? Earlier today I held a 25 minute reflective pause call - you can find it here. Be sure to download the associated worksheet as well over at PlanDoTrack.com We have over 120 days left of the year, and there’s still a significant amount of time to revisit your annual goals, tweak them, and/or play full out in achieving them. As you step into this week consider these questions: Around Annual Goals:
As it relates to Fall Routines consider these questions: What are the routines which help you:
Enjoy your focus and I hope to see you in a few weeks at the Stand Out Virtually Masterclass! You can find out more about this one day program here. With best wishes, Jennifer Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. PS - Have you heard about the one day virtual event I'm hosting this month on Thursday September 16th? It's called the Stand Out Virtually Studio Day/Masterclass. We'll be taking a deep dive into the virtual facilitation toolbox to support you in creating even more powerful virtual programming, while giving you time during the day to map it out. Learn more and reserve your spot here. Save 25% when you register with a colleague! ![]() It's the start of a new month which means two things: 1. It's time to do your monthly planning and stocktaking! Be sure to head onto a new monthly section if you have a copy of the PlanDoTrack or Coaching Business Builder Workbook and Planner. I did my own planning this morning during the Monthly Planning session I facilitate. Stay tuned for the end of September dates and perhaps you'll join me in 30 days! 2. A new month also means a new 1BizStepADay. This month's focus is on Virtual and Routines. September is often likened to the 2nd new year. What are your goals? What are the routines you want to adopt? I hope that you'll take a minute and download this resource, using it as a daily (or regular prompt) to move your ideas, business and/or work forward in 15 minute increments. AS I write in the PlanDoTrack and Coaching Business Builder - Daily Steps + Consistent Action = Momentum. Download the 1 Biz Step a Day For September here. Enjoy the resource and be sure to share your progress over at the Virtual and Remote Visionaries Hub I host in Facebook or over at the Conversation Sparker Zone in Mighty Networks. Enjoy! Jennifer Jennifer Britton, PCC, CPCC, CHRL Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. PS - Have you heard about the one day virtual event I'm hosting this month on Thursday September 16th? It's called the Stand Out Virtually Studio Day/Masterclass. We'll be taking a deep dive into the virtual facilitation toolbox to support you in creating even more powerful virtual programming, while giving you time during the day to map it out. Learn more and reserve your spot here. Save 25% when you register with a colleague! ![]() This summer marks the two year anniversary since the release of the Coaching Business Builder. Part workbook, part planner, the CBB as I affectionately call it, grew out of more than a decades worth of coaching conversations with coaches growing their businesses. With us stepping into the month of September this week, it's an optimum time to start a new planner. Pick up a digital copy or $29 US you'll get an immediate download of right now. Over the last two years since the release of the book, some of the key highlights have been: Hearing from readers and coaches about how they are using the Coaching Business Builder in clarifying their vision, building out their strategies, and tracking it with the planner. Over the last year I've heard from coaches in all continents (except Antarctica), who are using the book as a resource in growing their businesses. Seeing my own clients get clarity and traction in their business development efforts. I am always amazed how the different planning resources connect in for different clients. Some love the Annual Planning, others the monthly planning, and others the content development tools. Just the other day my co-host at the Remote Pathways podcast was showing how she converted the daily planner into a dry-erasable resource! Connecting with groups of coaches through many presentations about coaching business development, and the importance of planning, doing and tracking while growing a business. I've enjoyed speaking to many ICF chapters, coaching conferences, and coach training schools. Please email me if you'd like to book me for a presentation virtually this fall or winter to your coaching group. Hosting the Coaching Biz Growth Lab twice a month on Friday afternoons. This bi-weekly group serves as a place to connect, pause and get coaching around your business. A monthly article and template, along with Quarterly Get Things Done afternoons make it a budget friendly coaching group. Join us for the next 6 months (to the end of January 2021) at a special rate of $695 US. Payable in 1 or 2 installments. Contact me to see if this program is a good fit for you. Incorporating it into Business Design VIP Days where I get to work one-on-one with a coach to help them build out their business plan or program plans. Whether it's a half day or a full day I've been enjoying these a lot in recent months as coaches have realized it's so important to dedicate chunks of time to their planning with another thinking partner. Contact me to see how this could benefit you in your work. The spin-off of the CBB to PlanDoTrack for Virtual and Remote Professionals at the end of 2018. With the publication of this workbook and analog planner at the end of 2018/early 2019, little did I know what 2020 would bring! IF you work with virtual and remote professionals, do pick up a copy of PlanDoTrack and gift it to them. You can get hardcopies via Amazon and PDF copies via our Potentials Realized store. Over the last year I've also trained up a number of Certified Facilitators who lead PlanDoTRack and/or Coaching Business Builder in their businesses as well. If you need to scale programming to a larger intersection of coaches or remote professionals, please let me know. We've got large groups covered. I'd love to hear your stories. How has the Coaching Business Builder or PlanDoTrack supported you with your business growth? This month, in honor of the 2nd anniversary I'll be returning to Instagram for daily posts. If you don't follow the CBB feed, connect here. Stay tuned as I resume regular blog posts around business development and building a coaching business! They'll be coming to you weekly. Let's talk about what's possible in your business? Book a 15 minute call to explore what's going to move your business forward -- there's four months left in the year. What's possible for you? Have a great week, Jennifer Jennifer Britton, PCC, CPCC, CHRL Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon. Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. ![]() Marketing is an on-going focus for business at all stages - whether we are new or established businesses, spending time consistently on marketing is key. Here are five elements you may want to include in your marketing strategy for the rest of the year. #1 – Outreach What is on your plan to reach out to new people as well as your network. What are the touchpoints you have planned to keep people in the loop? What are you doing on a consistent basis to be in conversation with your community? If it’s not scheduled, put some outreach time in your schedule right now. #2 - Content Creation and Repurposing A few weeks ago, I wrote about the many reasons content creation is important. So is repurposing the materials. What are the 3 things you are excited about creating? #3 – Digitization 2020 has been the year of the pivot to all things virtual and digital. I’ll be doing a series of blog posts this all on digitization. Let’s get you thinking of this already. What products do you have that could be made into a digital version? If you have a book, what could become an e-book? If you have a card deck, how could that become digitized? #4 – Tracking What You Are Doing What do you notice about revenue flows? Time investments and what’s getting you traction? With your metrics in mind, what do you want to say YES to? NO to? #5 - Dedicated Time to Marketing and Moving Key Projects Forward – Regularly A final piece of this is to ensure that you have time built in to dedicate to marketing and executing your programming on a regular basis. What time have you earmarked? What do you notice about your productivity during that time? Enjoy your focus! Jennifer Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.
Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. Contact her by phone at (416)996-8326 ![]() How much silence do you encounter in the remote space every day? Many days can be a blur of back to back calls. Incorporating what I call “The power of the pause” is an important element of remote work. What can we do to make more of a pause during our calls?
These activities can often be more powerful when you then leave time for dialogue and conversation afterwards. What do you want to do to leave some time for reflective pause? What do you notice when you do leave time? Best, Jennifer Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.
Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming. Contact her by phone at (416)996-8326 |
Upcoming Programs:
Stand Out Virtually Masterclass - This one time offering will be held on Thursday September 17 (9 - 430 pm Eastern). Join us. Bring a colleague and each save 25%.
Mentor Coaching Group for ACC/PCC - Fridays 9 - 10 am ET starting September 11 2020 - Reserve your spot. Group Coaching Essentials (8.75 CCEs) - Next group will start Fridays 1015 - 1130 am ET: September 11, 18, 25, October 2 and 9 2020 Virtual Facilitation Essentials (8.5 CCEs) - Mondays 1230-145 pm ET September 14, 21, 28, October 5 and 9 (5 weeks) OR one day program being offered on Wednesday September 9 (9-430pm ET) Advanced Group and Team Coaching Practicum - starts Fridays 12 - 1:30 pm ET: September 18th start for 5-6 weeks (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills. 60 Day CBB Accelerator - Now as an On-demand Program.Bonus! This month's 1BizStepADayAuthorCoach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004. Archives
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