Content Creation – What can you Reduce? Re-use? Recycle?

As I write on pages 61 and 62 of Coaching Business Builder, “Consistency doesn’t mean that you can’t do different things and that you have to do the same thing all the time. It is important that people see how things tie together. Consider what you’ve created when products can be developed into other projects or purposes. Part of this may be to consider how you can reduce, reuse and recycle.”
 
I remember vividly being in grade 1 and the 3Rs – Reduce, reuse, recycle mantra was coming into play in public education. I continue to think about this as I move my own work forward, focusing on:
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#1 – Reduce – “Less is more”. In addition to the 80/20 rule being known as the Pareto Principle, distilling things down in group programs is also very important. In fact, for years I’ve practiced a design rule also known as the 80/20 rule, which I’m pretty sure I picked up years ago from a program with Bob Pike. In the 80/20 rule, to design we want to pull out at least 20% of our original design ideas to create more space for discussion, dialogue and reflection. In content creation, reducing may mean having shorter posts, or doing a series over the course of a week or month. What are the elements you want to distill downwards?

#2 – Reuse – What can you do to reuse or REPURPOSE content? Perhaps two blog posts become an article, or an article becomes a short video. What can you do to repurpose your content? Take a look at what you have created, perhaps by looking back at your Content Trackers in Section 5 of your Coaching Business Builder Workbook and Planner. What do you notice about content which can be reused?

#3 – Recycle – How can things be recombined to create a WHOLE NEW entity? As a program designer, I built most things in discrete modules. Like building blocks, when put together these can create a whole new spectrum depending on the combination.
What is useful for you to take action on this week around content creation and the 3 R’s?

All the best,
​Jennifer

Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.

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