One of the topics we explore in the Coaching Business Builder is the topic of program design. As I wrote a few weeks ago, since I became more intentional around noticing where I was spending my time by using my monthly tracker in the Coaching Business Builder, I have been amazed at just how much time I spend every week in program design.
Program design is a core focus in the Group Coaching Essentials program I run as well as the Virtual Facilitation Essentials program (link to both programs at the Group Coaching Essentials sites).
I go into a little more depth in Coaching Business Builder (pages 71 – 73) but go into a huge amount of detail in my other books (see links below). You can also pick up with the on-demand program – Tips and Tools for your Group or Team Programs which I host over at Teachable.
Here are 8 specific steps you can take in designing your next program:
There’s a lot on this list, however, think about chunking it down to focus on each one in a separate sitting. Program design is not a race to the finish, it’s a journey. Great program design is rarely completed in one sitting. It marinates and grows in creative spurts.
What are the steps you want to take in moving your program ideas forward?
Author of Coaching Business Builder (2018), Effective Virtual Conversations (2017),
Potentials Realized - Supporting Coaches, Businesses, Leaders and Teams
Is 2019 your year to take it ahead? Join me for one of our two annual groups - The Learning Lab and Design Studio (focusing on program design) or the Coaching Biz Growth Lab (focusing on coaching business development)
As we start rolling into the end of the year our work cycle can be filled with planning, and likely a number of celebrations, closures and connecting with clients. Over the last few months I have been enjoying facilitating the Plan.Do.Track™ series of virtual retreats. These four hour programs are aimed to support professionals in quick sound bytes around their own planning for projects (or year end), as well as getting into action and starting to get data around what’s working and what’s not.
In that spirit, I wanted to plant two seeds. One, what upcoming opportunities do you have to say thanks? When was the last time you reached out to your community to thank them for their support, or to take the time to reminisce about a 2018 project?Taking time to pause is critical in today’ work space, and we don’t always do it. What is one meeting or celebration with a past client you’d like to add before the end of the year? Schedule that now!
Second, I’d like to plant the seed around building in time to take stock before we get to year end. Perhaps you’ll join me for an upcoming Plan.Do.Track Virtual Retreat Thursday November 28 - 1 - 5 pm ET, December 5 - 1 - 5 pm ET, December 20 (1-5 pm ET) OR simply, maybe you’ll use some of these questions to support you in reflecting and taking action:
Enjoy moving these forward!
As part of my giving thanks for your support, I'm offering a number of specials this week, which will run up to CyberMonday - November 26 2018. It also includes 40% off my annual membership groups which run throughout the year - The Learning Lab and Design Studio (Fridays 845 - 930 am ET: 1st and 3rd weeks of the month), and The Coaching Biz Growth Lab (Fridays 3 -4 pm ET: 1st and 3rd weeks of the month). Savings end 11/26/18.
One area coaches may find themselves spending a lot of time around, especially if they work with groups or teams, is the area of program design. Whether it’s designing a webinar, delivering a workshop or facilitating a group coaching program, the elements of program design are all similar.
Design is a critical skill set to have, and since I’ve stated tracking this as part of my own work cycle using the monthly tracker in the Coaching Business Builder, I’ve been surprised in noticing how many days of each month has some level of design effort.
In the next month here at the blog, I’ll be looking at different layers of the program design process, given that this is one time of the year where many of us are looking to launch a new initiative for the 2019.
For those interested in taking a deeper dive into these topics, I go more into it all of my books – refer to:
Chapter 5 – Designing Your Group Coaching - in Effective Group Coaching (link on amazon)
Chapter 4 – Design Principles and Practices - in From One to Many: Best Practices for Team and Group Coaching.
Chapter 5: Creating the Container in Effective Virtual Conversations where I share the PEBBLLES model for considerations for virtual program design
You will also want to check out the November 2018 article I wrote for the Coaching Tools Company on Signature Programs. You can read it here.
Question to Consider:
What are your 2019 program design plans?
Use the trackers and monthly planners in the Coaching Business Builder to schedule in time to work on your designs.
The funnel is a marketing term which visually helps us consider what we are offering. It's also an important tool to see how we are engaging with our clients/customers in different ways and at different price points.
Imagine an inverted funnel in which the top is wide, scaling down to the bottom. If you have a copy of the Coaching Business Builder you can work through your own funnel on page 8. I've also included one here at the blog.
Let’s look at it first from the perspective of what you are offering in terms of your products or services. Then we’ll look at it in terms of how you are building relationships.
At the top of the funnel we have those items which are free or no fee. This is the widest part of the funnel and it is geared to attract the most amount of people. At this level we might include things like
At the next level of the funnel, you will have low priced offerings. Again, the purpose may be to strengthen relationships and also generate money. These might include:
At the next layer, we have mid priced programming. This is perhaps where your live offerings of retreats or group coaching might reside.
Finally, at the top end of the funnel (the smallest part) you may have individual one-on-one coaching, OR Intensive work with you through a Weekend Program OR a VIP Day.
As you consider your programming for the next year, what would you put in each of these layers. Which programs could benefit from some attention and/or need to be developed?
Over the next month we will be focusing on the topic of Program Development, one of my favorites, here at the Coaching Business Builder blog. I’ll be taking you through some posts which include a step by step look at program design, as well as what’s important to consider from science as you go to develop your own programming.
Jennifer Britton, PCC, CPCC
Author of Coaching Business Builder (2018) as well as
Effective Group Coaching (2010) and From One to Many: Best Practices for Team and Group Coaching (2013)
Connect on Instagram at CoachingBizBuilder
Don't forget to check out past Coaching Business Builder calls. The November 2018 CBB Book Club Call was entitled "2019 Planning. Already?". View it here.
In my planning virtual retreats over the years, as well as at the Coaching Business Growth Lab, I speak regularly about the importance of taking regular action on our businesses. Whether we focus full time on coaching, or have it as a side gig, spending time to Plan, Get Things Done, and Track is critical.
This has led me this fall to launch the Plan.Do.Track(TM) series of programming (next Virtual Retreat coming up today at 1 pm ET!), and also to be releasing an adaptation of the Coaching Business Builder Workbook and Planner as the Plan.Do.Track Workbook and Planner for Remote and Virtual Professionals (coming out in December).
Taking consistent action is key, and allows us to manageably, and sustainably, build business.
As we step into the month of November, what are your top 3-5 goals?
What are the regular steps that will take you towards achieving these goals?
For the last six months I've been walking around with a hand-written note in my planning journal. I finally was able to get it professionally laid out a few weeks ago but a trusted designer I use regularly. Even with all the design work I do as an author and instructional designer, I LOVE seeing my scrawls come to life. A big thank you to Jennifer of SecretaryZone in bringing this to life for me!
I'm pleased to offer up a free resource you can use to support you in your work - The Weekly Booster For Your Business. You can download it here and try it out.
I'd love to see how you use it in action, so take a photo and tag it with #90DaysPlanDoTrack, the current Instagram series I have running over at my CoachingBizBuilder feed.
If you enjoy this resource, perhaps you'll join me for an upcoming Plan.Do.Track Virtual Retreat. These are 4 hour virtual planning sessions to support you in taking action on your business. For the next 2 months I'll also be offering a special year-end planning focus during these blocks. Reserve your spot now in one of the upcoming Plan.Do.Track Virtual Retreats:
Today - November 1 - 1-5 pm ET
Saturday November 17 - 10 - 2 pm ET (yes - that's right - a Saturday program!)
Thursday November 28 - 1 - 5 pm ET
Wednesday December 5 - 1-5 pm ET
Thursday December 20 - 1- 5 pm ET
Learn more and sign up now
Download a brochure on the Plan.Do.Track VRs.
Author of Coaching Business Builder
Don't forget the November 2018 CBB Book Club Call is on Monday November 5 from 11 -11:30 am ET entitled "2019 Planning. Already?". Hope you'll join me in my main zoom room (zoom room #270-302-0415 - no that is not a phone # but a zoom room #).
Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.
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