What’s in your funnel?

The funnel is a marketing term which visually helps us consider what we are offering. It's also an important tool to see how we are engaging with our clients/customers in different ways and at different price points.
Imagine an inverted funnel in which the top is wide, scaling down to the bottom. If you have a copy of the Coaching Business Builder you can work through your own funnel on page 8.  I've also included one here at the blog.
Let’s look at it first from the perspective of what you are offering in terms of your products or services. Then we’ll look at it in terms of how you are building relationships.
At the top of the funnel we have those items which are free or no fee. This is the widest part of the funnel and it is geared to attract the most amount of people. At this level we might include things like

• A downloadable template to support our clients 
• A daily challenge (5 days, 7 days, 30 days) to support clients in taking action towards their goals
• Blog posts
• Facebook Live Community Calls where we bring discuss some of the more common questions received.

 
At the next level of the funnel, you will have low priced offerings. Again, the purpose may be to strengthen relationships and also generate money. These might include:

• A short e-book bringing together some of your blog posts in a compendium
• A short video based course highlighting some of the tips or latest research around the topic

 
At the next layer, we have mid priced programming. This is perhaps where your live offerings of retreats or group coaching might reside.

Finally, at the top end of the funnel (the smallest part) you may have individual one-on-one coaching, OR Intensive work with you through a Weekend Program OR a VIP Day.

As you consider your programming for the next year, what would you put in each of these layers. Which programs could benefit from some attention and/or need to be developed?
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Over the next month we will be focusing on the topic of Program Development, one of my favorites, here at the Coaching Business Builder blog. I’ll be taking you through some posts which include a step by step look at program design, as well as what’s important to consider from science as you go to develop your own programming.

Best wishes,
Jennifer

Jennifer Britton, PCC, CPCC
Author of Coaching Business Builder (2018) as well as 
Effective Group Coaching (2010) and From One to Many: Best Practices for Team and Group Coaching (2013)
​Connect on Instagram at CoachingBizBuilder
Potentials Realized
Phone: 416-996-8326
Don't forget to check out past Coaching Business Builder calls. The  November 2018 CBB Book Club Call was entitled "2019 Planning. Already?".  View it here.