How are you enjoying your copy of the Coaching  Business Builder Planner and Workbook?  Have you cracked the spine on it yet?

This Friday I'll be hosting a one hour virtual planning hack to support you in focusing on capturing your month end reflections and September plans for your business. Over the course of the hour I take you through a series of short prompts, allowing you to leave the hour with some tangible notes and plans to take forward for the  next month.

Here's what I've heard this month in other planning hacks 
"I loved the way I now have something written to take forward".
"I was amazed about how much I could capture in such a short time".
"This is really neat! I can't wait to join you for a future hack"

This virtual session runs for 1 hour from 9 - 10 am Eastern/New York on zoom, and costs $39 US.

You are encouraged to use your Coaching Business Builder Planner and Workbook for the session, but if you haven't ordered or received your copy yet, I'll get you covered for the session!
What else you need:
Your calendar
Pen
Any journals or plans you usually work from
Time to focus and take part in this real-time program (I host these every month)
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Reserve your spot here- Friday August 31 - 9 - 10 AM Eastern Month End Reflection and September Planning Hack (By zoom) - Cost $39 US:

What's the cost of not taking an hour to plan and reflect on your lessons learned this month?

See you Friday!
Jennifer

Jennifer Britton
Email
Phone: 416-996-8326
Coach and Author of Effective Group Coaching and From One to Many: Best Practices for Team and Group Coaching
Join us for an upcoming August planning hack - Dates include August 31 (Month End Reflection and September Planning Hack)

Interested in more on this topic? Join me for one of the complimentary Virtual Book Club Calls to go inside the book! Next call is scheduled for Thursday September 6th - Business Habits and  Mindsets. Download the upcoming book club call list here.

In my last Coaching Business Builder Blog post I talked about how important content creation can be to coaches. In wearing our hat of coach, we are not content experts, yet it's often this content expertise that attracts a client to working with us. For example, a leader may want to work with a coach who understands the complexities of their industry or type of team, or a business owner may want a coach who has an understanding about key trends facing their work.
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In order to "stand out in the crowd" many coaches may opt to adopt a content marketing strategy, podcasting, blogging and/or writing articles around certain topics.  For those coaches who are involved in this, check out the Content Creation Section of the Planner (pages 243 - 272) as well as Section 3 - Marketing Essentials, where you are going to find monthly tracking tools to support you, as well as resources to help you consider repurposing.

One of the areas I continue to hear coaches enjoy the most out of the Planning Hacks I facilitate, is the space to get ideas on paper which they can go back later to execute.
This is especially true when trying to come up with some ideas around content, and blogging in particular. To give you a head start on your list, I share 9 different ideas on page 80. To expand on this list, here are 24 possible focus areas for possible fall posts around whatever your focus is (i.e. leadership, teamwork, business, relationships, parenting....)
1. What's on your bookshelf?
2. Infograph of key research findings
3. Common questions receive around your topic
4. Behind the scenes of how to...
5. Preparing for ____
6. Evaluating ______
7. In the spotlight - Case Study
8. Top 10 List
9. What we were exploring 3 years ago on this topic...
10. Where we are going around____
11. Other resources (TED Talks, Videos, Articles) around this topic
12 Podcasts to check out
13. Converting past blog posts to video (think Lumen 5 or AdobeSpark)
14. If you...
15. 60 second sound byte around this topic 
16. A- Z series
17. Guest Posts
18. Frequently Asked Questions
19. Here's where to go....
20. Here's how to....
21. Hands on activity people can do themselves
22. Question Prompts around your topic
23. Theme overview of what's been covered, or what is available
24. What else?

I hope that this gets your juices flowing. If you haven't done so, pick up a pen and  make your list of possible blog posts around your topic. Set a timer for 5 minutes and write everything down.

What content have you created already? You might already have articles in many of these topic areas which could be shortened down for a series of blog posts, OR perhaps you've given presentations on some of these topics. How could they become a blog post?  Repurposing content you have already created is often as important a strategy of content creation, as is generating new posts.

Keep in  mind that blogging is just one strategy in marketing, relationship building and business development.

What steps do you want to take in blogging?
Best wishes,
Jennifer

Jennifer Britton
Coach and Author of Effective Group Coaching and From One to Many: Best Practices for Team and Group Coaching
Join us for an upcoming August planning hack - Dates include August 31 (Month End Reflection and September Planning Hack)

Interested in more on this topic? Join me for one of the complimentary Virtual Book Club Calls to go inside the book! Next call is scheduled for Thursday September 6th - Business Habits and  Mindsets. Download the upcoming book club call list here.

Content Creation – An Essential Step in Business Development
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For the better part of the last fifteen years I have been supporting coaches in developing and scaling their business. A large part of that has involved creating group and team coaching programs, webinars and also on-demand programs. Many coaches also use social media as a vehicle to get the word out about their programs. In doing this it can be useful to have a strategy around what and when you want to post.
One of planning sections I include in the Coaching Business Builder is a Content Planning Section. A great starting point to start generating different ideas is to start by thinking about who is your audience and what are the key topics of interest to them.

Using a Mindmap, or a series of post-it notes, you can capture your ideas in one place. To get you started, consider these questions about your ideal client:
·         What are the issues which are critical to their success?
·         What are the things that keep them up at night?
·         What are the things that are of interest to them?
·         What are the difficult vehicles they will use to explore information?

If you have a copy of the Coaching Business Builder, you can use page 244 to capture your thoughts with the Content Brainstorm Tool. From there, a next step is to step back and look at:

• What are the themes?
• From the themes, what are a number of different articles you can write or posts you can use?
• What content do you have already?
• What else would you like to create?
• What else is important to note for these?

 
I hope that you will grab a few minutes this week to capture your ideas on paper, either using the Content Brainstorm page, or your own journal. You don’t need oodles of time – 10 minutes is often enough for generating some great ideas!

Enjoy and more to come on content issues. Be sure to check out the 7 different content tools, including 12 sets of monthly content planning pages in the back of the Coaching Business Builder Workbook and Planner!
 
I'm in the process of planning for this new blog - what topics do you want to hear about? Let me know using the comments below.

Enjoy!
Jennifer

Jennifer Britton
Coach and Author of Effective Group Coaching and From One to Many: Best Practices for Team and Group Coaching
Join us for an upcoming August planning hack - Dates include August 13 (Gearing up for fall - 45 minutes), August 20 (Fall Virtual Business Planning Retreat - 10-2:30 pm ET) and August 31 (Month End Reflection and September Planning Hack)