Content Creation - An Essential Step

Content Creation – An Essential Step in Business Development
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For the better part of the last fifteen years I have been supporting coaches in developing and scaling their business. A large part of that has involved creating group and team coaching programs, webinars and also on-demand programs. Many coaches also use social media as a vehicle to get the word out about their programs. In doing this it can be useful to have a strategy around what and when you want to post.
One of planning sections I include in the Coaching Business Builder is a Content Planning Section. A great starting point to start generating different ideas is to start by thinking about who is your audience and what are the key topics of interest to them.

Using a Mindmap, or a series of post-it notes, you can capture your ideas in one place. To get you started, consider these questions about your ideal client:
·         What are the issues which are critical to their success?
·         What are the things that keep them up at night?
·         What are the things that are of interest to them?
·         What are the difficult vehicles they will use to explore information?

If you have a copy of the Coaching Business Builder, you can use page 244 to capture your thoughts with the Content Brainstorm Tool. From there, a next step is to step back and look at:

• What are the themes?
• From the themes, what are a number of different articles you can write or posts you can use?
• What content do you have already?
• What else would you like to create?
• What else is important to note for these?

 
I hope that you will grab a few minutes this week to capture your ideas on paper, either using the Content Brainstorm page, or your own journal. You don’t need oodles of time – 10 minutes is often enough for generating some great ideas!

Enjoy and more to come on content issues. Be sure to check out the 7 different content tools, including 12 sets of monthly content planning pages in the back of the Coaching Business Builder Workbook and Planner!
 
I'm in the process of planning for this new blog - what topics do you want to hear about? Let me know using the comments below.

Enjoy!
Jennifer

Jennifer Britton
Coach and Author of Effective Group Coaching and From One to Many: Best Practices for Team and Group Coaching
Join us for an upcoming August planning hack - Dates include August 13 (Gearing up for fall - 45 minutes), August 20 (Fall Virtual Business Planning Retreat - 10-2:30 pm ET) and August 31 (Month End Reflection and September Planning Hack)

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