Content Creation – An Essential Step in Business Development
For the better part of the last fifteen years I have been supporting coaches in developing and scaling their business. A large part of that has involved creating group and team coaching programs, webinars and also on-demand programs. Many coaches also use social media as a vehicle to get the word out about their programs. In doing this it can be useful to have a strategy around what and when you want to post.
One of planning sections I include in the Coaching Business Builder is a Content Planning Section. A great starting point to start generating different ideas is to start by thinking about who is your audience and what are the key topics of interest to them.
Using a Mindmap, or a series of post-it notes, you can capture your ideas in one place. To get you started, consider these questions about your ideal client:
· What are the issues which are critical to their success?
· What are the things that keep them up at night?
· What are the things that are of interest to them?
· What are the difficult vehicles they will use to explore information?
If you have a copy of the Coaching Business Builder, you can use page 244 to capture your thoughts with the Content Brainstorm Tool. From there, a next step is to step back and look at:
I hope that you will grab a few minutes this week to capture your ideas on paper, either using the Content Brainstorm page, or your own journal. You don’t need oodles of time – 10 minutes is often enough for generating some great ideas!
Enjoy and more to come on content issues. Be sure to check out the 7 different content tools, including 12 sets of monthly content planning pages in the back of the Coaching Business Builder Workbook and Planner!
I'm in the process of planning for this new blog - what topics do you want to hear about? Let me know using the comments below.
Coach and Author of Effective Group Coaching and From One to Many: Best Practices for Team and Group Coaching
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Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.