Content creation can be an important part of business development, marketing and visibility. Content can signal to others the areas we focus on, are passionate about, or work with clients on.

Content creation can involve focusing on several different areas, including:

• Videos
• Blog posts
• Articles
• Social Media Graphics – i.e. Instagram quotes, Facebook graphics

What type of content do you want to be creating?
Ongoing content creation starts to build a body of work overtime, in step by step basis. As we write, shoot or create, our voice and message become clearer to us, and to those we serve. Note that with many of the channels you may choose to become active on, you can syndicate or share content from one channel to another.

How to get started:
Take 15 minutes this week making a list, or creating a MindMap, or using post-its and index cards to map out all your ideas for content. Don’t self-censure. Just make a list! From there, create a list of possible post titles for videos, or articles, and schedule in blocks to write it out.

Remember, what doesn’t get scheduled, often doesn’t get done!

Where to go: If you have a copy of Coaching Business Builder, take a look at section 3 – Marketing Essentials, and work through the exercises associated with the areas you are interested in. Also be sure to use the Content Planning Tools available to you in the Planner Section. You might want to use the Content Planner to lay out your Annual list of themes, and then start capturing ideas or tracking posts/items with the Monthly Content Tracker and Monthly Content Journal – One Line a Day.

Let us know how you are using the Coaching Business Builder – Send a photo or two of the planner in action!

Best wishes,
​Jennifer

I’ve been privileged to support the work of coaches for many years now, through the ICF CCE approved programs I offer, Mentor Coaching Groups and also in individual coaching conversations.
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Through the good times as well as the downturns, like the 2008 and 2009, and more recently the 2020 pandemic, coaches can benefit from having several things and people in their world. Think about:

Your own coach - While we can do things alone, a coach is there to support us in getting places quicker, faster and perhaps differently than we thought by ourselves.  Whether you engage a coach for 1-1 work, as part of a group program, or a Mastermind, it’s valuable to engage coaches throughout our career.

A community of peers - One of the reasons I love my work so much is seeing the peer process play out every day. Connecting with, learning from and sharing with peers can be so important at all stages of our business. It can be the thing that helps us grow and stretch. Looking back at my own business growth, it was many collaborative peer experiences that helped me (and even pushed me) to “Get out” and start talking about coaching with prospective clients. Some of you may have heard my stories about partnering with several sets of coaches to host booths at large trade shows in offering live coaching sessions. This was HUGE for my growth of a coach, having to talk about what coaching is, and demo it. I learned quickly from the reaction of those I was speaking with how resonant my language and messaging was to prospective clients. Those two or three day marathons of conversations were invaluable in helping me refine my message, and it wasn’t something I would have done on my own.

Admin or project support - Having extra hands to help you with program launches, administrative tasks or financials can make a big difference. Whether it’s hiring a VA, or getting creative with even a coop student placement, what would you benefit from passing off?

If you have a copy of the Coaching Business Builder Workbook and Planner, be sure to check out the sections on Prioritization and Delegation in section 4. These can help you think through your task buckets and identify some of the areas you might want to let go of.
 
Enjoy your reflections and conversation!
Jennifer

Later this week I’ll be hosting the Stand Out virtually Masterclass on Thursday September 17th. I’m super excited to be bringing together a set of amazing coaches, leaders and virtual professionals to amplify their virtual presentations.

Since the publication of my 2017 book, Effective Virtual Conversations, I have spent a lot of time talking about how to make virtual conversations more impactful and memorable, whether you are leading a team meeting virtually or hosting a virtual event.

What are some of the elements which make a call WOW?

Here are some I’ll be sharing later this week – join me for the HOW TOs…

V - Visuals - Visuals DO capture 1000 words. Check out this recent book – Virtual Leadership by Penny Pullen. 
I - Intention - Being clear on what you want people to leave with.
R - Reinforcement - What are the top 3-5 bullet points you want to reinforce throughout the presentation? Think about how your STRUCTURE, IMAGES and CONTENT, alg
T - Themes - What is the theme of the overall program? What are the core elements?
U - Umbrella - Connection, flow (upwards and downwards) and pacing is key in the virtual space. Great conversations are framed by an individual umbrella which will frame out these different variables.
A - ACTION - I’m a firm believer that learning doesn’t happen without action. We might generate knowledge but it’s not learning until it’s put into practice. Great virtual calls encourage people to put it into learning.
L - Layered - Check out the September 3rd Remote Pathways Community call when I share more about the 8 Layers of Remote Work with Michelle Mullins. If it’s after this date you can find the replay at my Youtube channel or join us live on Thursday September 3rd from 7 – 7:30 am Eastern online.

Again, if you want to learn more about the HOW TOs in creating the best of VIRTUAL, join us or the Stand Out Virtually! Masterclass. Bring a colleague and each save 25% off the registration of $697 US. Join as a group of 3 and each save 40%.  You can sign up and reserve your spot here.

Enjoy the conversation!
​Jennifer

And…here we are. It’s Labor Day which is often known as the second new year. What are your goals for the end of the year? What routines do you want to establish, or re-establish, even if they look a little different this year?

Earlier today I held a 25 minute reflective pause call - you can find it here. Be sure to download the associated worksheet as well over at PlanDoTrack.com

We have over 120 days left of the year, and there’s still a significant amount of time to revisit your annual goals, tweak them, and/or play full out in achieving them.

As you step into this week consider these questions:

Around Annual Goals:

• When did I last review my annual goals?
• Which goals have I already achieved?
• Which ones are still outstanding?
• What’s it going to take to achieve these (think people, resources, information, connection, etc)?
• Who do I need support from?
• What’s going to help me 10 X these results (10 X means magnify the results 10 X)?
• What goals need to be crossed off the list or modified?
• What else is important to note about annual goals….?
• What metrics or numbers do I have around these?

As it relates to Fall Routines consider these questions:
What are the routines which help you:

• Excel physically
• Focus mentally
• Build Relationships
• Expand your thinking
• Move projects to completion
• Think ahead of the curve
  
• Serve your clients
• Be grounded
• Stay connected
• Share what you are working on with others?

Enjoy your focus and I hope to see you in a few weeks at the Stand Out Virtually Masterclass! You can find out more about this one day program here.

With best wishes,
​Jennifer

It's the start of a new month which means two things:
1. It's time to do  your monthly planning and stocktaking! Be sure to head onto a new monthly section if you have a copy of the PlanDoTrack or Coaching Business Builder Workbook and Planner. I did my own planning this morning during the Monthly Planning session I facilitate. Stay tuned for the end of September dates and perhaps you'll join me in 30 days!

2. A new month also means a new 1BizStepADay. This month's focus is on Virtual and Routines. September is often likened to the 2nd new year. What are your goals? What are the routines you want to adopt? 
I hope that you'll take a minute and download this resource, using it as a daily (or regular prompt) to move your ideas, business and/or work forward in 15 minute increments. 
AS I write in the PlanDoTrack and Coaching Business Builder - Daily Steps + Consistent Action = Momentum. 
Download the 1 Biz Step a Day For September here.

Enjoy the resource and be sure to share your progress over at the Virtual and Remote Visionaries Hub I host in Facebook or over at the Conversation Sparker Zone in Mighty Networks. 

Enjoy!
Jennifer

Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.

Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming.

PS - Have you heard about the one day virtual event I'm hosting this month on Thursday September 16th? It's called the Stand Out Virtually Studio Day/Masterclass. We'll be taking a deep dive into the virtual facilitation toolbox to support you in creating even more powerful virtual programming, while giving you time during the day to map it out. Learn more and reserve your spot here. Save 25% when you register with a colleague!