Content creation can be an important part of business development, marketing and visibility. Content can signal to others the areas we focus on, are passionate about, or work with clients on.
Content creation can involve focusing on several different areas, including:
What type of content do you want to be creating?
Ongoing content creation starts to build a body of work overtime, in step by step basis. As we write, shoot or create, our voice and message become clearer to us, and to those we serve. Note that with many of the channels you may choose to become active on, you can syndicate or share content from one channel to another.
How to get started:
Take 15 minutes this week making a list, or creating a MindMap, or using post-its and index cards to map out all your ideas for content. Don’t self-censure. Just make a list! From there, create a list of possible post titles for videos, or articles, and schedule in blocks to write it out.
Remember, what doesn’t get scheduled, often doesn’t get done!
Where to go: If you have a copy of Coaching Business Builder, take a look at section 3 – Marketing Essentials, and work through the exercises associated with the areas you are interested in. Also be sure to use the Content Planning Tools available to you in the Planner Section. You might want to use the Content Planner to lay out your Annual list of themes, and then start capturing ideas or tracking posts/items with the Monthly Content Tracker and Monthly Content Journal – One Line a Day.
Let us know how you are using the Coaching Business Builder – Send a photo or two of the planner in action!
Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.
Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming.
Stand Out Virtually Masterclass - This one time offering will be held on Thursday September 17 (9 - 430 pm Eastern). Join us. Bring a colleague and each save 25%.
Mentor Coaching Group for ACC/PCC - Fridays 9 - 10 am ET starting September 11 2020 - Reserve your spot.
Group Coaching Essentials (8.75 CCEs) - Next group will start Fridays 1015 - 1130 am ET: September 11, 18, 25, October 2 and 9 2020
Virtual Facilitation Essentials (8.5 CCEs) - Mondays 1230-145 pm ET September 14, 21, 28, October 5 and 9 (5 weeks) OR one day program being offered on Wednesday September 9 (9-430pm ET)
Advanced Group and Team Coaching Practicum - starts Fridays 12 - 1:30 pm ET: September 18th start for 5-6 weeks (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills.
60 Day CBB Accelerator - Now as an On-demand Program.
Bonus! This month's 1BizStepADay
Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.