Content creation can be an important part of business development, marketing and visibility. Content can signal to others the areas we focus on, are passionate about, or work with clients on.
Content creation can involve focusing on several different areas, including:
What type of content do you want to be creating?
Ongoing content creation starts to build a body of work overtime, in step by step basis. As we write, shoot or create, our voice and message become clearer to us, and to those we serve. Note that with many of the channels you may choose to become active on, you can syndicate or share content from one channel to another.
How to get started:
Take 15 minutes this week making a list, or creating a MindMap, or using post-its and index cards to map out all your ideas for content. Don’t self-censure. Just make a list! From there, create a list of possible post titles for videos, or articles, and schedule in blocks to write it out.
Remember, what doesn’t get scheduled, often doesn’t get done!
Where to go: If you have a copy of Coaching Business Builder, take a look at section 3 – Marketing Essentials, and work through the exercises associated with the areas you are interested in. Also be sure to use the Content Planning Tools available to you in the Planner Section. You might want to use the Content Planner to lay out your Annual list of themes, and then start capturing ideas or tracking posts/items with the Monthly Content Tracker and Monthly Content Journal – One Line a Day.
Let us know how you are using the Coaching Business Builder – Send a photo or two of the planner in action!
Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.
Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming.
Mentor Coaching Group for ACC/PCC -Mondays 1230 - 130 pm ET: June 7 - mid-September - Reserve your spot. ACC and PCC for ICF Credentialing
Program Design Hack - 45 minutes - $97 - Sketch Out Your Next Program in this Facilitated Process! - Click here to Register
Group Coaching Essentials (8.75 CCEs) - Next group will start Tuesdays on July 6th. Fridays 10 - 1135am ET: June 4, 11, 18, 25 (4 weeks)
Virtual Facilitation Essentials (8.5 CCEs) - Join us for an upcoming one day program!
Advanced Group and Team Coaching Practicum - starts - Tuesdays July 6th (5 weeks) (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills.
Team Coaching Essentials for the Virtual, Remote and Hybrid World. Kicks off Monday June 14th
60 Day CBB Accelerator - Now as an On-demand Program.
Bonus! This month's 1BizStepADay
Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.