As I write on pages 61 and 62 of Coaching Business Builder, “Consistency doesn’t mean that you can’t do different things and that you have to do the same thing all the time. It is important that people see how things tie together. Consider what you’ve created when products can be developed into other projects or purposes. Part of this may be to consider how you can reduce, reuse and recycle.”
I remember vividly being in grade 1 and the 3Rs – Reduce, reuse, recycle mantra was coming into play in public education. I continue to think about this as I move my own work forward, focusing on:
#1 – Reduce – “Less is more”. In addition to the 80/20 rule being known as the Pareto Principle, distilling things down in group programs is also very important. In fact, for years I’ve practiced a design rule also known as the 80/20 rule, which I’m pretty sure I picked up years ago from a program with Bob Pike. In the 80/20 rule, to design we want to pull out at least 20% of our original design ideas to create more space for discussion, dialogue and reflection. In content creation, reducing may mean having shorter posts, or doing a series over the course of a week or month. What are the elements you want to distill downwards?
#2 – Reuse – What can you do to reuse or REPURPOSE content? Perhaps two blog posts become an article, or an article becomes a short video. What can you do to repurpose your content? Take a look at what you have created, perhaps by looking back at your Content Trackers in Section 5 of your Coaching Business Builder Workbook and Planner. What do you notice about content which can be reused?
#3 – Recycle – How can things be recombined to create a WHOLE NEW entity? As a program designer, I built most things in discrete modules. Like building blocks, when put together these can create a whole new spectrum depending on the combination.
What is useful for you to take action on this week around content creation and the 3 R’s?
All the best,
Jennifer Britton, PCC, CPCC, CHRL
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.
Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming.
Mentor Coaching Group for ACC/PCC - Fridays 9 - 10 am ET starting February 19 - May 21 2021- Reserve your spot.
Group Coaching Essentials (8.75 CCEs) - Next group will start Fridays 1015 - 1130 am ET: February 12 - March 12 2021
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Bonus! This month's 1BizStepADay
Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.