In my last Coaching Business Builder Blog post I talked about how important content creation can be to coaches. In wearing our hat of coach, we are not content experts, yet it's often this content expertise that attracts a client to working with us. For example, a leader may want to work with a coach who understands the complexities of their industry or type of team, or a business owner may want a coach who has an understanding about key trends facing their work.
In order to "stand out in the crowd" many coaches may opt to adopt a content marketing strategy, podcasting, blogging and/or writing articles around certain topics. For those coaches who are involved in this, check out the Content Creation Section of the Planner (pages 243 - 272) as well as Section 3 - Marketing Essentials, where you are going to find monthly tracking tools to support you, as well as resources to help you consider repurposing.
One of the areas I continue to hear coaches enjoy the most out of the Planning Hacks I facilitate, is the space to get ideas on paper which they can go back later to execute.
This is especially true when trying to come up with some ideas around content, and blogging in particular. To give you a head start on your list, I share 9 different ideas on page 80. To expand on this list, here are 24 possible focus areas for possible fall posts around whatever your focus is (i.e. leadership, teamwork, business, relationships, parenting....)
1. What's on your bookshelf?
2. Infograph of key research findings
3. Common questions receive around your topic
4. Behind the scenes of how to...
5. Preparing for ____
6. Evaluating ______
7. In the spotlight - Case Study
8. Top 10 List
9. What we were exploring 3 years ago on this topic...
10. Where we are going around____
11. Other resources (TED Talks, Videos, Articles) around this topic
12 Podcasts to check out
13. Converting past blog posts to video (think Lumen 5 or AdobeSpark)
14. If you...
15. 60 second sound byte around this topic
16. A- Z series
17. Guest Posts
18. Frequently Asked Questions
19. Here's where to go....
20. Here's how to....
21. Hands on activity people can do themselves
22. Question Prompts around your topic
23. Theme overview of what's been covered, or what is available
24. What else?
I hope that this gets your juices flowing. If you haven't done so, pick up a pen and make your list of possible blog posts around your topic. Set a timer for 5 minutes and write everything down.
What content have you created already? You might already have articles in many of these topic areas which could be shortened down for a series of blog posts, OR perhaps you've given presentations on some of these topics. How could they become a blog post? Repurposing content you have already created is often as important a strategy of content creation, as is generating new posts.
Keep in mind that blogging is just one strategy in marketing, relationship building and business development.
What steps do you want to take in blogging?
Coach and Author of Effective Group Coaching and From One to Many: Best Practices for Team and Group Coaching
Join us for an upcoming August planning hack - Dates include August 31 (Month End Reflection and September Planning Hack)
Interested in more on this topic? Join me for one of the complimentary Virtual Book Club Calls to go inside the book! Next call is scheduled for Thursday September 6th - Business Habits and Mindsets. Download the upcoming book club call list here.
Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.
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