Business Philosophy: #2 of 4 - Experimentation

5/27/2019

In today’s VUCA world, disruption is more the norm that the exception. This often means that what worked last time, will not work this time. Experimentation can therefore become a useful philosophy and habit. With the rapid pace of change, new industries, new jobs and new approaches are springing up on a regular basis. What have you tried lately? Are all your old approaches working as they used to?

How to practice it:
On a regular basis (i.e. each quarter), consider what would be useful to learn and/or experiment with (tools, processes, practices, skills etc).

An experiment could involve trying something new out, tweaking an approach you have been using for a while (i.e. instead of doing a Facebook Live in the morning, what about trying it in the evening?).

Why it can be valuable:
There are many applications for experimentation in business. It can help us get into a pattern of trial and error, helping with diversification. Given that things are changing so quickly it may mean that we are better positioned for new, and unseen, options.

A and B testing, where you pilot two approaches at once, has become a popular approach for many marketing initiatives, to see which one gets more engagement and traction.

Questions to consider:

What do you want to experiment with?
What is needed?
Where could experimentation benefit your work?

Resources:
Carol Dweck: Growth Mindset (check out her concept of Not Yet)

Best wishes,
Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.

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Author

Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.