Creating A Free “Give Away” to add value and build relationships with your clients: Part 1

As a coaching business we let people know about our work in many different ways. From speaking engagements to free checklists, to webinars and whitepapers.

What are the free items you have created to provide for people who are interested in learning more about what you do? Is it a checklist? A downloadable FAQ? A short e-course?

Over the next month I’m going to be doing a series of blog posts geared to get you into action of creating a free item or “free giveaway”. It could any of the range of items I just mentioned or something else.

Each week I’ll be offering prompts here on Mondays to support you in taking weekly action around your giveaway item.

First consider:
What’s the one thing you wish you could offer up to your clients?
Maybe it is something they have been asking for, for a while – a checklist, reading list, work sheet
OR maybe it’s a webinar that you can send out covering a key topic you coach around, or welcoming members to your site.

What’s the giveaway you wish you had available?

As I explain in the Coaching Business Builder, I’ve had an intentional goal to offer a different giveaway and paid offering each year of my business. These provide tremendous value in both the short term, especially in giving people an opportunity to learn more about you, what you have to offer, and how what you provide is different from other offerings.

Activity:
This week, my invite is for you to spend 15 minutes mindmapping all your ideas of what you could offer.
Consider these questions:

• What’s the one thing you always wanted to be able to offer to your clients, but haven’t made the time to create it?
• What do your clients want?
• What are the key issues they want more resourcing around?

This week capture ALL your ideas on paper. Don’t self-censure.  Do some research around what’s out there already. Notice what you like, and what you would change with these resources.

Best,
​Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.