Solopreneur Myth – Build It, They Will Come

9/23/2019

Our next Solopreneur Myth is “Build it, they will come”. For the last few months, I focused on marketing strategies, bringing to life the nine different vehicles I explore with you in Section 3 of Coaching Business Builder.

With “build it, they will come” we can fall into the trap of thinking that once something exists it will be in high demand. In fact, the design and creation parts are usually only one part of the process. Much of the heavy lifting then begins with marketing and sales, and also program or product delivery!

Proactive marketing at all stages of your business, along with regular and consistent actions, can help ensure that you do build a thriving set of fans for your next offering.

Some key things to be doing to ensure that when you build, they will come:

Ensure you are focusing on the things that people want.

Ensure that you are focusing on the things that they value.
Ensure that they are in the right format they want.
Lean into your strengths and experience.
Communicate, communicate, communicate – right to the end!
Solicit feedback about your products and services.
Get your customers/clients to share their story about what they like about your work and products.
Demonstrate what you offer – show the world. This might be via a video, or at a speaking engagement. By hosting an evening demonstration or a webinar.

What are the things you want to focus on?

Enjoy your conversations,
Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.

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Author

Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.