Our next Solopreneur Myth is “Build it, they will come”. For the last few months, I focused on marketing strategies, bringing to life the nine different vehicles I explore with you in Section 3 of Coaching Business Builder.
With “build it, they will come” we can fall into the trap of thinking that once something exists it will be in high demand. In fact, the design and creation parts are usually only one part of the process. Much of the heavy lifting then begins with marketing and sales, and also program or product delivery!
Proactive marketing at all stages of your business, along with regular and consistent actions, can help ensure that you do build a thriving set of fans for your next offering.
Some key things to be doing to ensure that when you build, they will come:
What are the things you want to focus on?
Enjoy your conversations,
Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.
Coaching Business Builder/PlanDoTrack Facilitator Training (24 CCEs) starts again February 3 2020 (Mondays 6-9 pm Eastern by zoom) Reserve your spot.
Mentor Coaching Group for ACC/PCC - Mondays 12 - 1pm Eastern: Starting February 3 and running to early May 2020 - Reserve your spot.
Group Coaching Essentials (8.75 CCEs) - Mondays 9 -1015 am ET starting February 3, 2020 (5 weeks)
Virtual Facilitation Essentials (8.5 CCEs) - Mondays 1:30 - 2:45 pm ET starting mid-Febraury (5 weeks)
Advanced Group and Team Coaching Practicum - starts Mondays 3 pm ET - March 2 (6 weeks, no call 3/16)
60 Day CBB Accelerator - 60 days of focused action around your business. Starts 1st day of each month.
Bonus! Download a year-end checklist
Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.
Become a CBB Facilitator