Solopreneur Myth: I Need Social Media to be My Most Important Channel

The landscape of business and communication has changed so significantly in the last ten to fifteen years, due to the change in our technology, devices and also communication channels. Think about your work and what is possible now that you couldn't do a decade ago.
​
One of the areas that I continue to see many solopreneurs and business professionals struggle with is the amount of time and focus on social media. Consider your time spent in the last week or two. How much time was dedicated to social media? What did you do? Did you surf? Have connections? Follow a trail that maybe took you into a rabbit's hole?

While social media can be a great ecosystem to spend time in and has leveled the playing field for many of us that are "one person businesses" it does not always mean that social media may be your most important channel.

Relationships are important to cultivate in all their varieties. While social media may be a great connector, it may not be the best place to have detailed conversations or make deeper connections.

I love social media as an enhancement to face-to-face events — people who I have met at conferences, or when I have been speaking.
 
As much as my own business is virtual, after all these years I've found that the face-to-face connection still yields an important return I can't find in the social media space.
 
Questions to consider as you think about this myth for yourself:

• How does your time spent on social media translate to business results?
• What is important for you as a business?
• What connections are you looking to cultivate?
• What blend do you want to have with social media and other channels?
• What is the role of social media in your work — marketing, programming, programming support etc.?
• Are there certain social media channels you want to invest your time in? If so, how much time? Which ones?
• Where are your folk/community?
• What's important to note for yourself going forward?

Enjoy your exploration,
Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.