Here at the Coaching Business Builder, during the mid part of 2019 I did a series of marketing posts around the nine promotional vehicles I touch on in Section 3 of Coaching Business Builder. They include: Speaking, Blogging, Podcasting, Networking, Article Writing, Product Development, Lunch and Learns, Associations, Trade Shows and Conferences
Given that marketing is usually an ongoing effort for businesses of all ages (yes, even if you’ve been around for a while, marketing is still important – there’s always a next inflection point), it can be useful to build in time on a regular basis to be putting attention around marketing campaigns.
Just like the tagline of Daily Steps + Consistent Action = Momentum asserts, in marketing it often about the consistency which is important. A one-off email or one-off tweet may not capture the attention of who you want to connect with.
Some of the marketing approaches I’ve been experimenting with this year include my focus on podcasting, as well as my continued focus on Instagram, articles and also blogging.
What are the approaches you are experimenting with at the moment?
What are you noticing you are enjoying?
What’s feeling like it needs a boost?
Regardless of marketing vehicle, it can be useful to have a variety of ideas to pull from. Whether you are focusing on Instagram and need a list of post ideas, or you are focusing on podcasting and want to focus in on your exploration.
Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs).
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Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Mentor Coaching Group for ACC/PCC - Fridays 9 - 10 am ET - March 20 to June 20, 2020 - Reserve your spot.
Group Coaching Essentials (8.75 CCEs) - Mondays 9-1015 am ET starting March 20. Next group will start Fridays 1015 - 1130 am ET April 17 - mid-May (5 weeks)
Virtual Facilitation Essentials (8.5 CCEs) - Mondays 1:30 - 2:45 pm ET starting March 30 and April 6, 13, 20, 27 2020 (5 weeks) OR one day programs being offered on Wednesday April 1, 8 or 15.
Advanced Group and Team Coaching Practicum - starts Friday April 3 (6 weeks): Fridays 12 - 1:15 pm Eastern: April 3, 17, 24, 31, May 1 and 8 (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills.
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Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.