Marketing is an on-going focus for business at all stages - whether we are new or established businesses, spending time consistently on marketing is key.
Here are five elements you may want to include in your marketing strategy for the rest of the year.
#1 – Outreach
What is on your plan to reach out to new people as well as your network. What are the touchpoints you have planned to keep people in the loop?
What are you doing on a consistent basis to be in conversation with your community?
If it’s not scheduled, put some outreach time in your schedule right now.
#2 - Content Creation and Repurposing
A few weeks ago, I wrote about the many reasons content creation is important. So is repurposing the materials. What are the 3 things you are excited about creating?
#3 – Digitization
2020 has been the year of the pivot to all things virtual and digital. I’ll be doing a series of blog posts this all on digitization. Let’s get you thinking of this already.
What products do you have that could be made into a digital version?
If you have a book, what could become an e-book?
If you have a card deck, how could that become digitized?
#4 – Tracking What You Are Doing
What do you notice about revenue flows? Time investments and what’s getting you traction?
With your metrics in mind, what do you want to say YES to? NO to?
#5 - Dedicated Time to Marketing and Moving Key Projects Forward – Regularly
A final piece of this is to ensure that you have time built in to dedicate to marketing and executing your programming on a regular basis. What time have you earmarked? What do you notice about your productivity during that time?
Enjoy your focus!
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.
Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming.
Contact her by phone at (416)996-8326
Stand Out Virtually Masterclass - This one time offering will be held on Thursday September 17 (9 - 430 pm Eastern). Join us. Bring a colleague and each save 25%.
Mentor Coaching Group for ACC/PCC - Fridays 9 - 10 am ET starting September 11 2020 - Reserve your spot.
Group Coaching Essentials (8.75 CCEs) - Next group will start Fridays 1015 - 1130 am ET: September 11, 18, 25, October 2 and 9 2020
Virtual Facilitation Essentials (8.5 CCEs) - Mondays 1230-145 pm ET September 14, 21, 28, October 5 and 9 (5 weeks) OR one day program being offered on Wednesday September 9 (9-430pm ET)
Advanced Group and Team Coaching Practicum - starts Fridays 12 - 1:30 pm ET: September 18th start for 5-6 weeks (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills.
60 Day CBB Accelerator - Now as an On-demand Program.
Bonus! This month's 1BizStepADay
Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.