In Focus: Getting Your Marketing Muscles Going

One of the more challenging parts of being a business owner can be getting marketing off the ground. As a coach, you may be great at coaching, but letting people know what you are offering, may be the stretch or hard space.
 
Four things to keep in mind as you go about letting others know what you have to offer:
#1 – Keep connected with your WHY. Remembering why you are doing something can help you go the extra mile. It is usually the thing that pulls us out of the trough to try that next thing. As I continue to see in my own business, it’s often that one next thing that creates the breakthrough, or the sale!
#2 – Remember that communicating something only once may not be enough. In marketing we often talk about the 7-11 times rule.  That it takes multiple touchpoints (hopefully in different ways – i.e. video, article, blog post, call etc) for someone to become aware of what you have to offer. That’s even before they decide they need it now.
#3 – Not everyone is going to need what you have to offer now. One of the challenges of creating a “pent up demand” where something is only available for the next 5 days is that people may not need it now, but they may need it later, when it’s no longer even available. Thinking in the medium-term so that you might make it an annual offer each winter can help to maximize your own investment, while also planting the seed, and creating awareness by others.
#4 – Track your results. Always be asking where people heard about you when they register or engage you. What are those sources which are netting business. Which aren’t? How much time are you investing?
 
Over the last year I’ve posted quite a few posts on marketing – you may want to take a look at these to go a bit deeper into these ideas:

• Solopreneur Myth – I need social media to be my most important channel – Read it here.
• Solopreneur Myth – Build it they will come – read it here.
• Solopreneur Myth – Once is enough – read it here.

 
In the Spotlight Series I did last summer, I highlighted 9 of the more common marketing vehicles coaches may leverage. Take a look at them in the July 2019 archives and August archives.
​
Already this year I am enjoying the conversations we’re having at the Coaching Biz Growth Lab. It’s an annual group which meets bi-weekly throughout the year on Friday afternoon for learning, coaching and accountability. Consider joining us for a quarter or the year!
 
Best wishes,
Jennifer

 
Jennifer Britton - GroupCoachingEssentials | Potentials Realized 
Instagram @CoachingBizBuilder
Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). 
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: [email protected]