Solopreneur Myth – Once Is Enough

For the last few months I’ve been focusing on a series around marketing. If you didn’t catch the July and August 2019 posts, be sure to check them out here.

For the next couple of months, I am going to be rolling out a new series on Solopreneur Myths. You’ll be able to view them each Monday. They will focus on some of the more common things we hear in the landscape of building a coaching or virtual business at the moment. I’m framing them as myths given that they don’t necessarily hold true. Having worked with thousands of professionals in the last 15 years via my own business and also as a former business studies faculty member I am looking forward to debunking the myths and commonly voiced messages for solopreneurs.

We’re starting with the myth of Once is Enough. This holds true on so many different levels for us - from communicating something once, to sharing a link to a blog post only on one channel once, to running a program only once.

Only doing something once may lead to us short-changing ourselves!
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Part of the power of social media, and part of cutting through the noise, requires that we share our content more than once.  Take a look back at what you have created in the last few months and consider how you can share it more OR repurpose it. Sharing it might mean that you look to post it on other channels (LinkedIn, Facebook, Twitter, Pinterest, Instagram). Repurposing may mean retooling content in a new way – so taking blog content and making it into a video (Think Lumen5) OR bundling blog posts to create a new article or white paper series.

If you are a program designer, you will know how important it is to consider recouping the design investment in running a program more than once. Many of my own public offerings have become quarterly or monthly favorites. Some have been around for a few years. One of my longest standing programs is the Group Coaching Essentials program which I’ve been offering on almost a monthly basis since it’s launch back in January of 2006. Consistency is key in making inroads into today’s VUCA worlds, and Word of Mouth and referrals can be a powerful business booster.

Where is it going to be useful to explore the myth of Once is Enough in your business?

Best wishes,
​Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on  Instagram @CoachingBizBuilder.