What’s in your business mix? As coaches we may be offering a variety of different products and services as part of our offerings. Building onto our conversation about business development, a coach may have a variety of things in his or her business mix. Earlier research done by the ICF in 2013 found that at that time 94% of coaches offered one or more other services in addition to coaching. Find out more about that study here. What are the types of services you are offering? Consider the following:
There may be a variety of things you offer. What do your clients indicate that they want from you? Listening to client needs can be a valuable recipe for success. If you are not hearing things directly, try these other approaches:
As you think about your work this year, what is in your business mix? What else do you want to make sure you continue to offer? Best wishes, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). What's possible if you take daily steps on your business for 60 Days? Join our 60 Day Coaching Business Builder Accelerator program here! Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com
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Collaboration might not necessarily spring to mind when you think of yourself as a coach, however, collaboration is an important way to scale and expand your business. It is one way which can help you expand your reach and also expand your revenue. What are the different ways we may be collaborating? Let’s look at five different ways: #1 Partnering with your clients - Partnership is at the heart of the coaching relationship. As a coach we are there as a thinking partner. We are there to create a thinking and dialogue space. What’s important about the partnership you have with your client? How does that relationship become additive – i.e. the sum is greater than the sum of it’s parts? #2 Partnering with other coaches - sometimes we may be partnering with other coaches. Whether we have decided to come together for a marketing event such as doing a trade show booth together. #3 Creating a program or product with another coach - One of my favorite collaborations this year has been with my co-host of the Remote Pathways podcast, Michelle Mullins. When you go to co-create programming be sure to consider your WIIFM – What’s in it for me? And how your skills are complimentary. If you are too similar it might create a gap of skills needed for the project or program. #4 Co-Facilitation - Co-Facilitation or Co-Coaching is very common when coaches scale their conversations to teams. Having two sets of eyes, two voices and potentially two different types of coaching toolkits, can be invaluable. What are you doing around co-facilitation this year? For more on this topic, be sure to check out the digital chapter I wrote a decade ago which accompanies Effective Group Coaching. You can find a copy here. (use code 4411 when prompted) #5 Growing your own team – At some stage, coaches may decide to grow bigger than themselves and may bring on sub-contractors or staff. What is important for you to focus on in growing your own team? What roles do you need? How can people support you? What direction do you need to provide? Enjoy the conversation and focus, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com In my current writing and speaking at Remote Pathways, I often use the phrase “no person is an island”, to remind us that even if we spend most of our time alone – as we do particularly as solopreneur remote coaches – much of our work as business owners and coaches brings us into the realm of partnering and collaboration. Collaboration comes from the Latin root – Collaborare – which means to LABOUR TOGETHER. There are many shapes collaboration can take on the part of coaches – from co-coaching when working with teams, to co-designing program offerings, to partnering when you launch a business. There are many benefits to collaboration from:
This month over at the Remote Pathways podcast I co-host with Michelle Mullins, we are exploring collaboration. Please take a few minutes to listen in to the latest episode. Each episode also has a downloadable resource you might be interested in, particularly this episode on Collaboration. Be sure to check it out! Enjoy your focus and let us know how you are collaborating – what makes it work, and what gets in the way – over at the Conversation Sparker Zone. Have a great week, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com One of the more challenging parts of being a business owner can be getting marketing off the ground. As a coach, you may be great at coaching, but letting people know what you are offering, may be the stretch or hard space. Four things to keep in mind as you go about letting others know what you have to offer: #1 – Keep connected with your WHY. Remembering why you are doing something can help you go the extra mile. It is usually the thing that pulls us out of the trough to try that next thing. As I continue to see in my own business, it’s often that one next thing that creates the breakthrough, or the sale! #2 – Remember that communicating something only once may not be enough. In marketing we often talk about the 7-11 times rule. That it takes multiple touchpoints (hopefully in different ways – i.e. video, article, blog post, call etc) for someone to become aware of what you have to offer. That’s even before they decide they need it now. #3 – Not everyone is going to need what you have to offer now. One of the challenges of creating a “pent up demand” where something is only available for the next 5 days is that people may not need it now, but they may need it later, when it’s no longer even available. Thinking in the medium-term so that you might make it an annual offer each winter can help to maximize your own investment, while also planting the seed, and creating awareness by others. #4 – Track your results. Always be asking where people heard about you when they register or engage you. What are those sources which are netting business. Which aren’t? How much time are you investing? Over the last year I’ve posted quite a few posts on marketing – you may want to take a look at these to go a bit deeper into these ideas:
In the Spotlight Series I did last summer, I highlighted 9 of the more common marketing vehicles coaches may leverage. Take a look at them in the July 2019 archives and August archives. Already this year I am enjoying the conversations we’re having at the Coaching Biz Growth Lab. It’s an annual group which meets bi-weekly throughout the year on Friday afternoon for learning, coaching and accountability. Consider joining us for a quarter or the year! Best wishes, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized Instagram @CoachingBizBuilder Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com In moving a business forward, especially through inflection points, it can be important to add systems. Systems help us scale, they help us delegate and they also ensure systematization as we bring on different people. Systems ensure consistency in a business. What are the systems you have in place that help you replicate and scale? As I explore in Section 3 of the Coaching Business Builder, there are several areas coaches will want to explore as systems in their business including:
At this time of year it can be useful to go through your financial systems and check for revenue and expense patterns; your budget for the office, learning and expenses; communication – internet/phone(s)/other systems, as well as customer and client supports which often also connect to registration and on-boarding. This can include:
Questions to consider:
With best wishes, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com As we step into the 2nd week of January, what are you noticing about the consistent action you are taking around your most important goals and intentions for the year? My two workbook/planners – Coaching Business Builder and PlanDoTrack – are grounded in the philosophy of Consistent Action & Daily Steps = Momentum. I have personally embraced this philosophy in my work as a business owner since 2004, and earlier than that during my career in the global sector. Life has been full (not busy) and for me to consistently fit in the important things in life has been all about making sue that I leave space – or create space- to focus on the things that are not just urgent, but important in the longer term.
What are the momentum items you want to focus on in 2020? What can help you accelerate these items? We’re seeing the momentum gained through focus and also peer accountability in the 60 Day Coaching Business Builder Accelerator. It’s not too late to join! What are the things that are helping you take regular action? All the best, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com Welcome to 2020. It’s not only a new year, but a new decade. It’s a great opportunity to crack that spine on your new planner and dive in. Ready to get started? What are your goals this year? Take a few minutes to write them out. As you write things down, also consider these questions:
What would magnify them? Are these goals really a stretch? What would double them? 10X them? 100X them? While stretch goals can be an encouragement to some, note that they may be a discourager to others. Who are you going to share your goals with? We know that the act of public accountability often ups the ante around what we are committed to doing. It can sometimes light a spark, or add oxygen to a smaller ember. Finally – TRACK. Where are you starting your year? What are your metrics – revenue, inventory, followers, subscriptions, etc. Take a few minutes today to note your starting point and be sure to leverage the power of the Monthly Daily Trackers if you have a copy of PlanDoTrack or Coaching Business Builder. I’m looking forward to bringing you another year of weekly blog posts related to business development and growing your coaching business. We take a look at many of these topics in greater depth at the Coaching Biz Growth Lab – a group that meets annually on Fridays from 3 – 4 pm ET (usually the 1st and 3rd weeks of the month). 1st call for 2020 will occur on Friday January 10th. Hope you'll join us this year! Enjoy! Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com Happy New Year! Welcome to 2020. What are you looking forward to creating this year? This decade? It’s a super-special day almost like the moments after a snowstorm where the ground is white and untouched. What do you want to create as you move forward this year, over the next 10 years? If you still haven’t been able to focus on your vision, take a look at this video I did earlier this fall. If you have a vision – pull it out and look at it. Is there a way you can create a one-pager to anchor your vision for the year? Make it visible? Today’s the day we get started with the 60 Day Coaching Business Builder Accelerator. Imagine if today was day 1 of taking 60 days of consecutive action on your business. I hope you will. It’s not too late to join us – Click on over and learn more about the 60 Day Accelerator. Our first live call happens on Monday January 6th at 8 am EST (your choice of two weekly times!). I’ll be logging into my zoom room later today to do a quick welcome message as well. And some intention setting. Can't make this week's call? There may be another group starting in a few weeks as well. What is it that you want to create in your work this year? This decade? I hope that you will find a few minutes today to find some time to capture your ideas. With best wishes, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com There are a few more days before we wrap up the year and I’m excited to be gearing up to get going with the 60 Day Coaching Business Builder Accelerator program on January 1st. We’ll be taking 60 days of consistent action on your business. Today’s the day we get started with the 60 Day Coaching Business Builder Accelerator. Imagine if today was day 1 of taking 60 days of consecutive action on your business. I hope you will. Here’s what some of the people joining us on the 60 Day Coaching Business Builder Accelerator are choosing to do:
Over the first 9 weeks of the year we’ll be exploring a number of focus areas including:
Click here to learn more about the program and I hope you’ll join us. One payment options, as well as three monthly payments, and 8 weekly payments are included as options. Let's make your 2020 your best year yet!!!!! Wishing you all the best, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized
Instagram @CoachingBizBuilder Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com It's almost the start of a new decade and with that, it might be time to do a "refresh" on your toolbox.
On a practical business level, there are many areas I like to have a variety of resources in, including marketing, design, and communication. As I thought about all my creative projects this year, I was aware of how many of these tools have become standard fare in my work. Here are the top 10 go-to resources I used this year in my remote business: Zoom - My absolute go-to for any sort of client communication. Some days I spend upwards of 5-7 hours leading groups, holding individual coaching calls and also leading meetings with members of my project teams. Zoom has many "Bells and whistles" including breakouts, and annotation, which may be available with the type of account you ahave. Rev and Temi for transcription. As someone who leads dozens of hours of training and calls a week, it's important to be able to quickly transcribe many of these videos and audio calls. Both services are great, and at a different price point. What could be important to transcribe? How is your speaking creating new content for your business? Lumen 5 - Lumen 5 has been my go-to for years in terms of transcribing blog to video. IT's always a nice change to be able to include video content, instead of just written media. Check them out at : https://www.lumen5.com AdobeSpark - AdobeSpark is another option for great video creation. Check them out and consider how you might use them in creating some new video messages. Loom - If you want to do a demo or lead people thorugh your screen, nothing beats loom. I've incorporated a few loom videos to take people around the Conversation Sparker website, and it has led to sales! Check it out. Dropbox - I've been a dropbox user for years and it's where I house most of my videos to share with groups I lead. Teachable - Teachable is the back end of what I use to house my on-demand programs as well as the backbone for my annual programs. I've found it to be a very scalable framework for both on-demand and live programming. Check out what the Coaching Design Studio has to offer - and perhaps join us for 2020 programming which will include the 60 Day Coaching Business Builder Accelerator, and the annual Learning Lab and Design Studio, and the Coaching Biz Growth Lab (meets on Friday afternoons). Mighty Networks - Earlier this year I created the Conversation Sparker Zone over at Mighty Networks. It's a community hub for people to connect around group and team coaching issues, business development as well as virtual and remote work. Check it out and join in on the conversation! AdobeStock and Unsplash - For all things graphics I leverage my subscription through AdobeStock and also turn to Unsplash for photos to use in design. They usually get incorporated into any design work in Canva. What are the things you use on an ongoing basis? We'll be exploring these, and many other resources to help you thrive in your business next year, starting on January 1st with the 60 Day Coaching Business Builder Accelerator. Part on-demand program, part live calls (Mondays and Fridays), you also have access to me for a weekly laser 1-1 call throughout the program which runs January 1 - March 1, 2020. Hope that you will join us! With best wishes, Jennifer Jennifer Britton - GroupCoachingEssentials | Potentials Realized Instagram @CoachingBizBuilder Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications. Email: info@potentialsrealized.com If you are looking for coaching skills development through CCE approved programs - I’ll be kicking off the first Group CoachingEssentials CCE approved program on Friday January 10th at 1015 am ET. This 8.75 CCE program also includes weekly 1-1 time with me (15 min each week). Is 2020 your year to get your groups going or expand the number of groups you are doing? Whether you are new to group coaching or stepping into your next year, there’s always something to learn – I hope you’ll join us. Reserve your spot here. Also starting in January are two groups of the Virtual Facilitation Essentials - a Friday group and a Monday group. If you want to see many of these tools in practice, and get experience in using them. Consider joining us for this virtual train-the-trainer. |
Upcoming Programs:
Mentor Coaching Group for ACC/PCC -Mondays 1230 - 130 pm ET: June 7 - mid-September - Reserve your spot. ACC and PCC for ICF Credentialing Program Design Hack - 45 minutes - $97 - Sketch Out Your Next Program in this Facilitated Process! - Click here to Register Group Coaching Essentials (8.75 CCEs) - Next group will start Tuesdays on July 6th. Fridays 10 - 1135am ET: June 4, 11, 18, 25 (4 weeks) Virtual Facilitation Essentials (8.5 CCEs) - Join us for an upcoming one day program! Advanced Group and Team Coaching Practicum - starts - Tuesdays July 6th (5 weeks) (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills. Team Coaching Essentials for the Virtual, Remote and Hybrid World. Kicks off Monday June 14th 60 Day CBB Accelerator - Now as an On-demand Program.Bonus! This month's 1BizStepADayAuthorCoach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004. Archives
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