Business Models and Business Mix

What’s in your business mix?
​
As coaches we may be offering a variety of different products and services as part of our offerings. Building onto our conversation about business development, a coach may have a variety of things in his or her business mix.
 
Earlier research done by the ICF in 2013 found that at that time 94% of coaches offered one or more other services in addition to coaching. Find out more about that study here.

What are the types of services you are offering?

Consider the following:

• Individual Coaching
• Group Coaching
• Team Coaching
• Consulting
• Assessments
• Counselling
• Workshops
• Retreats
• Webinars
• Contract Training
• Facilitation Services

​There may be a variety of things you offer. What do your clients indicate that they want from you?

Listening to client needs can be a valuable recipe for success. If you are not hearing things directly, try these other approaches:

• Host a focus group (virtual or live) to find out from past clients their perceptions around:
  • Current challenges and opportunities (for people like them/their industry/their role)
  • Trends they are seeing
  • Service needs/requirements
  • Focus areas
• Do a survey
• Ask people to review a white paper you may have written – commenting on not only the content you have provided but also what other topics they would recommend you cover.

As you think about your work this year, what is in your business mix? What else do you want to make sure you continue to offer?

Best wishes,
Jennifer

Jennifer Britton - GroupCoachingEssentials | Potentials Realized 
Instagram @CoachingBizBuilder
Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). 
What's possible if you take daily steps on your business for 60 Days? Join our 60 Day Coaching Business Builder Accelerator program here!
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: info@potentialsrealized.com