Marketing is an on-going focus for business at all stages - whether we are new or established businesses, spending time consistently on marketing is key.

Here are five elements you may want to include in your marketing strategy for the rest of the year.

#1 – Outreach
What is on your plan to reach out to new people as well as your network. What are the touchpoints you have planned to keep people in the loop?

What are you doing on a consistent basis to be in conversation with your community?

If it’s not scheduled, put some outreach time in your schedule right now.

#2 - Content Creation and Repurposing
A few weeks ago, I wrote about the many reasons content creation is important. So is repurposing the materials. What are the 3 things you are excited about creating?

#3 – Digitization
2020 has been the year of the pivot to all things virtual and digital. I’ll be doing a series of blog posts this all on digitization. Let’s get you thinking of this already.

What products do you have that could be made into a digital version?

If you have a book, what could become an e-book?

If you have a card deck, how could that become digitized?

#4 – Tracking What You Are Doing
What do you notice about revenue flows? Time investments and what’s getting you traction?

With your metrics in mind, what do you want to say YES to? NO to?

#5 - Dedicated Time to Marketing and Moving Key Projects Forward – Regularly
A final piece of this is to ensure that you have time built in to dedicate to marketing and executing your programming on a regular basis. What time have you earmarked? What do you notice about your productivity during that time?
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Enjoy your focus!
Jennifer

How much silence do you encounter in the remote space every day? Many days can be a blur of back to back calls.

Incorporating what I call “The power of the pause” is an important element of remote work.

What can we do to make more of a pause during our calls?

• Provide people with a prompt they can explore during the call. If you are working on strengths it might be:  Take 2 minutes to reflect on the one strength you have been utilizing recently.
• Pick up a copy of the Digital Conversation Sparker Weekly Journaling Prompts – You’ll have immediate download to the more than 50 graphics. Use one for each call you have. I often give people 2-3 minutes of silence to write out what their insights are. Pick up a copy of them here - (currently $35 US with an immediate download)
• Provide a word prompt and have people write or draw whatever comes to mind
• Have group members mind map whatever comes to mind for them – 2 -3 minutes

These activities can often be more powerful when you then leave time for dialogue and conversation afterwards.

What do you want to do to leave some time for reflective pause?

What do you notice when you do leave time?

Best,
​Jennifer

Stand Out Virtually! I hope that you will join me next week, each day for the Stand Out Virtually! Challenge. This live 5-day challenge will run each day from 9 - 10 am ET in the new Facebook Group I am hosting – the Virtual and Remote Visionaries Hub. I hope that you will join us.

A little about the challenge - It’s geared to get you into action around your own virtual elements. Whether you are leading a virtual group coaching program, a virtual team meeting, or a virtual retreat, great virtual events are all about MEMORABILITY, ENGAGEMENT, and ACTION.

Join me as I share resources and tips to amplify your programming.

The 5 Day Challenge (which is free to join), will be hosted in the Virtual and Remote Visionaries Hub. Join us here – SIGN UP…

Each day I will be going live at 9 am ET for 30-45 minutes in a resource rich call. Each day will also have a daily prompt and assignment, geared to get YOU in to ACTION on your own programming.

Take a minute to sign up for the challenge here.

Also be sure to join the Facebook group here.

Daily prizes (of things you will find useful and can use in your own program) round out the challenge.

Can’t wait to have you join us!

Can’t make the live calls? The reply will be available each day for a 24-hour period, and you can also pick up a copy of the recordings for $47 US. These will be sent out at the end of program. 

Best wishes,
​Jennifer

I often get asked “Why would I need to create content as a coach? I thought I’m not supposed to be a content expert”. So true, AND, a business owner who is likely to be creating a podcast or blog posts, or also offering other services than coaching, it’s likely that making space and time to focus on content creation can be useful.

As someone who has sustained blogs for many years, I have learned how important it is to have a plan to go to, especially when writer’s block happens – and it does happen to all of us!

Today’s post gets you to think about your content planning for the rest of the year. I hope that you will take a few minutes to work through these questions, and short activities. They don’t all need to happen at once.

Step #1 - Take 10-15 minutes to get your ideas out of your head – what are possible post ideas? Think about what your clients have been asking for? What have been the themes you have been coaching around?

Step #2 – Go back and review any past posts you have done. What hasn’t been covered yet? What ideas does this spark for you? What’s a deeper dive into topics you might have touched on? What’s a synthesis of other topics?

Step #3 – Review the metrics you have around blogs. What have people enjoyed? What do the numbers say?

Step #4 – Once everything is down on paper in a Mindmap or list, now think about creating a consistent schedule for posting or creating. Are you committed to posting every week? Twice a week?

What about when you will schedule creating it? Most of my blog writing happens in an hour block I have on Tuesday morning, or sometimes in an hour block first thing on the weekend.

Step #5 – Consider whether you want to get some help on this. Having a VA create some graphics for you and/or schedule the drafts can be of benefit, and some accountability, for getting things done.

Step #6 – List it out, schedule it in, and start to execute!

BONUS – Consider what you can do to repurpose

A couple of the forms you may want to use from the Coaching Business Builder:

• One Line a Day – Use this to capture new content ideas on a daily basis
• 31 Day Challenge

Be sure to write out your content needs as part of your Monthly To Dos. Once you have a monthly content plan in place this is easy. It also means that you have that month’s content at the forefront of your mind at all times.

What tips do you have for others? Looking forward to your suggestions!
​
Jennifer

Welcome to August! It's August 1st which means that it's time for another monthly edition of the daily prompts with the 1BizStepADay series. This month we're returning back to Getting things done. The Coaching Business Builder is built upon the philosophy that:
Daily Steps + Consistent Action = Momentum

For many of us, myself included, we don't have a lot of time to get huge projects completed in one swoop (think writing a book, hosting a podcast, launching a new product). It's the small steps taken every day that become successful big projects - I can attest to that with all 3 examples I've just provided.  I've been co-hosting the Remote Pathways podcast since last fall...we just released our 17th episode - Every Remote Professional Needs to Be a Leader. Listen in here (it runs for less than 30 minutes)

This month, an invitation to consider the most important project for you to get into daily action around. What do you want to make sure you take action on? What do you want to make sure you complete before the start of September?

You can download the Daily Business Building Prompts here for August 2020.

As always, thanks for joining us - Let us know about your successes using the comments below or share them over at the Effective Group Coaching Facebook page.

With best wishes,
Jennifer

Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.

Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming.

​Contact her by phone at (416)996-8326

Check out upcoming programs on our calendar or head on over to GroupCoachingEssentials.ca to register for fall programs (Mentor Coaching Group for ICF Credentialing, Group Coaching Essentials and the Virtual Facilitation Essentials program).

Happy June 1st! What do you want to focus on this month? What are the key projects and practices which are going to get you moving in a way you want to move your business forward? What's going to keep you most productive this month?

Each month I provide you with a series of daily prompts, geared to get you moving in daily action steps of 15 minutes each.

This month's focus is on PROJECTS, PRACTICES and PRODUCTIVITY.

My guess is that this month you have a number of different projects you are working on to get complete prior to the end of the quarter.
Practices are things we do consistently. THey might include meetings, journaling, outreach to our clients. Practices are important in terms of forming routines and habits.
One of the core themes this year has been to GET THINGS DONE. Productivity is essential in keeping things moving, and in developing the MOMENTUM that is created with the DAILY STEPS and CONSISTENT ACTION we can take every day.

What is going to keep you moving on a daily basis?

Enjoy your daily action steps, and be sure to download the June 2020 1BizStepADay here.

Let us know what you are focusing on using the comment links below or join the conversation over at the MightyNetworks zone.

Best wishes,
Jennifer

Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.

Book Jennifer for a coaching session to explore productivity, teamwork and business issues.
​Contact her by phone at (416)996-8326
Check out upcoming programs on our calendar!

Are you a remote professional? Listen into the Remote Pathways Podcast on your favorite podcast player!

The first iteration of the Coaching Business Builder planner section several years ago was called Get { } Done. I eventually renamed my process to PLAN DO TRACK (hence the name of the sister planner for virtual and remote professionals).
Getting things done in business today is critical. With things changing daily in each of our locations, the context in which we operate is rapidly changing as well.

This month's 1 Biz Step a Day is geared to getting you into taking 15 minutes of action a day around your most important projects so you can GET THINGS DONE.

Be sure to download a copy of it here, and let others know where they can find it. I think most of us can benefit from this right now, whether we are a business owner or not!

Enjoy the start to your month!

Jennifer

​Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.

Book Jennifer for a coaching session to explore productivity, teamwork and business issues.
​Contact her by phone at (416)996-8326
Check out upcoming programs on our calendar!

Are you a remote professional? Listen into the Remote Pathways Podcast on your favorite podcast player!

Over the last few weeks I've been hosting a number of calls to support coaches in getting up to speed with, or accelerating their virtual work. Rather than create any new content this week, I wanted to direct you to what's available to tap into. I hope that you'll take a few minutes to check out these recordings of live calls I hosted a few weeks ago:

Monday March 16 – Trust and Connection in the Virtual and Remote Space. 
Tuesday – Resources to tap into with remote work
Wednesday – "Keep it simple" When working Virtually and In Complexity
Thursday – Visual Anchors
Friday – Remote Enablers - What helps remote work, work

Monday March 23 -Monday – Virtual Facilitation
Tuesday March 24 – Connection in the Virtual Space
Wednesday - no call as I was leading the Virtual Facilitation Essentials program
Thursday  - Virtual and Small Business/Coaching Business focus
Friday - Walk through and Effective Virtual Conversations

These calls were anywhere from 20-30 minutes in length. In some you'll notice community members who joined me and in others it's just me.

Enjoy and please pass on the link to my YouTube Channel so other coaches can also benefit from the series. 

I'll be continuing to offer complimentary support through the twice a month community calls which are open to anyone who would like to drop in. Save the dates (all calls are on Mondays from 11 - 1130 am ET):
Today - April 6 - In Focus: Strengths (for you, your team, your business)
April 13 - Design Hack - Join me for a 45 minute hands on session to breathe life into your next program
April 20 - Myths around Virtual and Remote Work and Teams

I look forward to continuing to serve you,
Jennifer

​Jennifer Britton - Potentials Realized
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.

Book Jennifer for a coaching session to explore productivity, teamwork and business issues.
​Contact her by phone at (416)996-8326

Instagram : @coachingbizbuilder & @remotepathways
Check out upcoming programs on our calendar - Virtual Facilitation, Group Coaching Training
Working remote? Listen into the Remote Pathways Podcast on your favorite podcast player!

 Each month I publish a short daily action guide called the 1BizStepADay. It's a daily prompt geared to support you in action around your business. With this being the 16th month of publication, I continue to enjoy hearing about how readers are using the prompts. Here's a link to this month's 1BizStep a Day for April 2020.
This month I've opted to continue our focus on remote work. As most of you know, we are living in an unprecedented time of billions of people needing to work remotely. I hope that you, and your colleagues, will find that this provides a little creative spurt in your day.
The Coaching Business Builder, and PlanDoTrack (a workbook planner geared for remote professionals) were originally intended to be an analog workbook and planner. With printer capabilities being impacted by the current health context. I'm pleased to announce that you can now purchase a PDF copy of both workbook planners at the Potentials Realized online store. Print them off at home! You can pick up a copy of PlanDoTrack here.  Pick up a PDF copy of Coaching Business Builder here.

A reminder that I will be continuing to host my regular Monday Community Calls throughout April virtually. We meet on Mondays from 11 - 1130 am ET. The topic for April 6th is In Focus: Strengths - for you, your team, your business. Hope you will join me in my zoom room.

Enjoy your conversations!

Jennifer

​Jennifer Britton - GroupCoachingEssentials | Potentials Realized 
Instagram @CoachingBizBuilder
Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). 
What's possible if you take daily steps on your business for 60 Days? Join our 60 Day Coaching Business Builder Accelerator program here!
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: info@potentialsrealized.com

This time last year I hosted a Q1 reflective stock taking session that became very popular. Given how valuable people found it, I didn’t want to reinvent the wheel. Here is a link to that webinar so you can follow along. 
 
Quarterly reviews are an invaluable tool to see how things are going with your business. It’s an opportunity to take stock of:

• Your accomplishments
• Your learning
• Your focus
• Your relationships
• Your goals
• Your projects

​And also your numbers - - what have you been tracking? What do your Monthly Daily Trackers say?

If you are using the Coaching Business Builder there are 4 quarterly planners built into the guide. You will want to make sure that you review the monthly stock taking pages and carry your major learning over so you have a cumulative summary in one place.

Quarterly reviews are also an opportunity to look ahead. What do you notice about:

• Your annual goals and milestones for this quarter?
• The key activities you have earmarked?
• The one-off activities and tasks you have – i.e. renewals etc?
• Relationships which need attention?

The activities you want to do on a consistent basis (Note: One of my favorite quarterly events which got me into the flow of posting on Instagram was a 90-day commitment around daily posts). What are the tasks and activities you want to focus on, on a daily basis this quarter? Have you got your trackers ready? Now’s the time to pull them out.

I hope that you’ll take 10 – 15 minutes today to get yourself organized for the new quarter. Is there anything you want to keep visible -i.e. writing out your goals and commitments in a place that is visible so you can review it. Perhaps you put it on your phone or on a whiteboard or on a list by your computer. Remember the old project management adage: 15 minutes of planning saves up to 60 minutes of unfocused effort.

Enjoy your reflection and planning!
Jennifer

Jennifer Britton - GroupCoachingEssentials | Potentials Realized 
Instagram @CoachingBizBuilder
Join us for an upcoming ICF-CCE approved program including Group Coaching Essentials (8.75 CCEs), Advanced Group and Team Coaching Practicum (10 CCEs), or the PlanDoTrack Facilitator Training (24 CCEs). 
What's possible if you take daily steps on your business for 60 Days? Join our 60 Day Coaching Business Builder Accelerator program here!
Author of Effective Group Coaching (2010), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Check out my author page on Amazon for all publications.
Email: info@potentialsrealized.com
​