I often get asked “Why would I need to create content as a coach? I thought I’m not supposed to be a content expert”. So true, AND, a business owner who is likely to be creating a podcast or blog posts, or also offering other services than coaching, it’s likely that making space and time to focus on content creation can be useful.
As someone who has sustained blogs for many years, I have learned how important it is to have a plan to go to, especially when writer’s block happens – and it does happen to all of us!
Today’s post gets you to think about your content planning for the rest of the year. I hope that you will take a few minutes to work through these questions, and short activities. They don’t all need to happen at once.
Step #1 - Take 10-15 minutes to get your ideas out of your head – what are possible post ideas? Think about what your clients have been asking for? What have been the themes you have been coaching around?
Step #2 – Go back and review any past posts you have done. What hasn’t been covered yet? What ideas does this spark for you? What’s a deeper dive into topics you might have touched on? What’s a synthesis of other topics?
Step #3 – Review the metrics you have around blogs. What have people enjoyed? What do the numbers say?
Step #4 – Once everything is down on paper in a Mindmap or list, now think about creating a consistent schedule for posting or creating. Are you committed to posting every week? Twice a week?
What about when you will schedule creating it? Most of my blog writing happens in an hour block I have on Tuesday morning, or sometimes in an hour block first thing on the weekend.
Step #5 – Consider whether you want to get some help on this. Having a VA create some graphics for you and/or schedule the drafts can be of benefit, and some accountability, for getting things done.
Step #6 – List it out, schedule it in, and start to execute!
BONUS – Consider what you can do to repurpose
A couple of the forms you may want to use from the Coaching Business Builder:
Be sure to write out your content needs as part of your Monthly To Dos. Once you have a monthly content plan in place this is easy. It also means that you have that month’s content at the forefront of your mind at all times.
What tips do you have for others? Looking forward to your suggestions!
Author of PlanDoTrack (2019), Coaching Business Builder (2018), Effective Virtual Conversations (2017) and From One to Many: Best Practices for Team and Group Coaching (2013). Pick up a copy of any of her books at Amazon.
Book Jennifer for a coaching session to explore what's next for your coaching business, or group and team programming.
Contact her by phone at (416)996-8326
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Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.
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