In both the Coaching Business Builder and PlanDoTrack, I include four business philosophies which are critical to all types of virtual and remote professionals, and business owners today – Focus, Experimentation, Momentum and Reflective Pause. In my work with teams, and individuals, over the last fifteen years in my business I’ve seen that these make the difference between good and exceptional. With this in mind, over the next few weeks I’ll be taking a deeper dive into the realm of these four areas looking at:
A reminder that if you like these topics you may want to check out my weekly Facebook Live, where I put into voice quick planning ideas and activities. You will find it over at the PlanDoTrack Facebook page. Let’s turn our attention to the first topic of FOCUS. We live and operate today in what is often considered an era of distraction. Our ability to focus and keep our eye on what is important to us, and to our work, is key. Did you know that:
Focused work and attention are critical, and essential in order to create foundations, and grow a business. How To- Creating Focus:
Refer To - Focus When: The Science of Perfect Timing – Daniel Pink Atomic Habits – James Clear Outer Order and Inner Calm – Gretchen Rubin Deep Work and Digital Minimalism – Cal Newport Check out my April 3, 2019 Facebook Live Wishing you all the best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.
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This week it’s launch time! You’ve done it! Over the last four weeks (or more) you have been working on your free offer or giveaway. This is key in terms of letting others know what you do and offering them something of value. Doing this regularly can help further develop your reputation and let people know what you have to offer. This week as you go to launch, consider the varying ways you are going to continually let people know about this offering. Some possible ways might include:
Have a great day! Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. Over the last few weeks you have been busy working on your free giveaway. It’s now been drafted, and you have figured out where it’s going to go. It’s not quite ready yet! Take some time this week to-do a last review and perhaps get some feedback. Maybe you have a routine of passing materials off to your loved ones for a quick second set of eyes. Maybe you have a community that supports you on this. Who can give the project a review? This week you will also want to focus in on how and where you are going to promote this. Don’t forget the 7 to 11 times rule. The landscape of free offerings is super-saturated at times. You will want to make sure you are regularly talking about this and letting people know that it exists. If you haven’t done so, make a list of WHERE, WHEN and HOW you are going to let people know about it (Here’s a challenge - make sure you have at least 11 different touchpoints!). Share with us what you have been working on – you can share it here in the comments, or over on the Effective Group Coaching Facebook page. Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. For the last few weeks we have been working on your giveaway or “free item”. In a coaching business these might include an audio or video, a checklist, an article or podcast. The item is designed to provide you with an opportunity to get the word out about what you have to offer as well as build relationships with prospective clients. During week 1 of this series you were encouraged to consider what it was that you wanted to offer. You did some research and looked around. Last week you drafted things out a bit more. This week, take a look at what you have created and:
Consider things like:
What else is going to move this project forward? Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. Welcome back. Last week you did some research around what possible giveaways you could offer to your clients. It might be a video, podcast series, mini – e course, article, or even a checklist. What are those things you wish you had? This week, in part 2 of the series, you are invited to map out your giveaway, and start drafting it. What are the major elements of this project? Consider these questions –
Be ready for a next step next week! Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. Creating A Free “Give Away” to add value and build relationships with your clients: Part 14/15/2019 As a coaching business we let people know about our work in many different ways. From speaking engagements to free checklists, to webinars and whitepapers. What are the free items you have created to provide for people who are interested in learning more about what you do? Is it a checklist? A downloadable FAQ? A short e-course? Over the next month I’m going to be doing a series of blog posts geared to get you into action of creating a free item or “free giveaway”. It could any of the range of items I just mentioned or something else. Each week I’ll be offering prompts here on Mondays to support you in taking weekly action around your giveaway item. First consider: What’s the one thing you wish you could offer up to your clients? Maybe it is something they have been asking for, for a while – a checklist, reading list, work sheet OR maybe it’s a webinar that you can send out covering a key topic you coach around, or welcoming members to your site. What’s the giveaway you wish you had available? As I explain in the Coaching Business Builder, I’ve had an intentional goal to offer a different giveaway and paid offering each year of my business. These provide tremendous value in both the short term, especially in giving people an opportunity to learn more about you, what you have to offer, and how what you provide is different from other offerings. Activity: This week, my invite is for you to spend 15 minutes mindmapping all your ideas of what you could offer. Consider these questions:
This week capture ALL your ideas on paper. Don’t self-censure. Do some research around what’s out there already. Notice what you like, and what you would change with these resources. Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. This week’s post gets you to explore the habits you have developed in your work and with your business. Habits defined = Habits are the activities we undertake on a regular basis, consistently and often sub-consciously so we don’t know what they are. They are the things we revert back to in times of stress or pressure. It’s important that we are aware of these as they may, or may not, be in service to us. Why they are important? Habits become automatic and sometimes unconscious ways of doing things. These can be in support of the business or not. Consider these different habits coaches may find themselves practicing. Decide whether they would be in support to your work, or not:
If you have the book, take a few minutes to work through this section. Otherwise, reflect on what habits you have developed in your business, and how these are helping, and hindering, you. Make a list and note any changes you want to make. Historically, it has been thought that we take about 21 days to develop a new habit, whereas now it seems like it it more in the 60-day range. Check out this article by James Clear. Enjoy your reflections, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. It’s officially the end of Q1 of the year, and yet another reason to pause and take stock of your successes from the last quarter and some planning for the month ahead. Looking backwards to the last quarter:
Now turning to the next quarter’s planning:
Finally... What pauses and renewal periods do you want to build in? Grab a calendar and schedule that now. What else will help you remain at your peak? Enjoy your reflection and be sure to update your Monthly Tracking Forms in the Coaching Business Builder/PlanDoTrack. You will also want to fill out some new Quarterly To-Dos and do a weekly breakdown (check out pages 140 and 141 of the PlanDoTrack Workbook and Planner and Coaching Business Builder). Enjoy the planning and celebrations! Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Looking to grow your coaching business this year? Check out the Coaching BizGrowth Lab. We meet the 1st and 3rd weeks of the month for 1 hour group coaching conversations. Focus this month is on collaboration and building community. In addition to the group calls you have access to a growing resource library of monthly articles, templates and recordings. Join us this quarter or for the rest of the year! This week’s post focuses on renewal. About ten days ago I got back from some glorious time away at March break. For the last few years we’ve tried to go somewhere warm during these breaks. While every year it’s the same mad rush to get things in place, and in line, it is so worth it! What are you doing to renew yourself on a regular basis? When you look back at the last few years, what are the breaks you have taken that have been important in creating memories, rather than just working? As business owners shutting off for a short while may be difficult AND it’s important to know that we too need renewal! If there’s nothing in the tank, there’s nothing in the tank! What breaks do you have planned this year for renewal? And note, to renew, you may need longer than a long-weekend. If you’ve joined me during the summer months, or read my Coaching Business Builder, you’ll know how important my time spent up north is every year. For all of July and most of August I work out of a 90-year-old cottage, river side. While my business is virtual, it’s really basic during these months as I downshift and focus more on time with family. My work days shorten so that most days I work from 6 am to noon, except for Mondays which is a full blown 12-hour day. The balanced between continued revenue and time off works well, and I actually find myself yearning towards these throughout the year. Hopefully we are enjoying our work, and not just feeling like we always have to do! What are you planning, and doing, around renewal right now? If it’s not in your spring schedule, schedule it in now, and add it as a tracker item in your Monthly Daily Tracker. Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. Happy Spring! As we step into a new season, I hope that you will take a few minutes to take stock of the winter – your accomplishments, learning and achievement. Take a look at the Quarterly Review questions I shared a few months ago here. Today I wanted to remind you of the resource available to you here - the Weekly Sweep for Your Business. This is a one-page document you can use on a weekly basis to undertake a sweep of your work or business. The “Why” behind this document is that regular actions clear things out. As we move into a new season, there may be more energy to get things organized. If you haven’t downloaded a copy of the Weekly Sweep for your Business document, download it here. As you will note at top of the Sweep for your Business, get you to outline your key priorities for the week around:
The next section gets you to outline your goals for the next seven days, with prompts for possible tasks scattered across the week. These include things such as – administrative tasks, outreach to clients/prospects, content creation, and taking 15 minutes to clear some clutter. On that note, it doesn’t need to take a lot of time to get things into order. 15 minutes at a time can make a big difference to a cupboard, a table, a filing cabinet or your email. Set the timer and see what you get done in 15 minutes! This is a document you can refer to week after week! Be sure to download it now. Enjoy! Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. If this is the season to get your business into order, join us for spring (or the rest of the year!) over at the Coaching Biz Growth Lab. We meet for live group calls on the 1st and 3rd Friday afternoons of each month (3-4 pm ET) throughout the year. |
Upcoming Programs:
Mentor Coaching Group for ACC/PCC -Mondays 1230 - 130 pm ET: June 7 - mid-September - Reserve your spot. ACC and PCC for ICF Credentialing Program Design Hack - 45 minutes - $97 - Sketch Out Your Next Program in this Facilitated Process! - Click here to Register Group Coaching Essentials (8.75 CCEs) - Next group will start Tuesdays on July 6th. Fridays 10 - 1135am ET: June 4, 11, 18, 25 (4 weeks) Virtual Facilitation Essentials (8.5 CCEs) - Join us for an upcoming one day program! Advanced Group and Team Coaching Practicum - starts - Tuesdays July 6th (5 weeks) (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills. Team Coaching Essentials for the Virtual, Remote and Hybrid World. Kicks off Monday June 14th 60 Day CBB Accelerator - Now as an On-demand Program.Bonus! This month's 1BizStepADayAuthorCoach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004. Archives
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