Systems Check for Coaching Businesses

Systems are the heart of any coaching business. One of the more popular articles I wrote this year for the Coaching Tools Company is entitled “Five Systems at the Heart of Your Coaching Business”. It can be found here.

In the article, I explore five of the areas I’ve consistently seen coaches benefit from putting attention around:

1. Financial systems
2. Client Systems
3. Marketing
4. Content
5. Sales

Let’s look at each one of these right now, and consider which of these could use more attention:

1. Financial systems – How are you doing with things including invoicing, accounts payable, receivable? What makes it easy for people to do business with you? What do you find challenging? Is it time to get some advice in this area, or renegotiate your terms?
2. Client systems – What are the things clients receive as they become a client of yours? What message does it send? Is there anything you’ve been wanting to create for your clients which doesn’t yet exist? Consider welcome letters, questionnaires, agreements etc.
3. Marketing – Marketing is at the heart of a coaching business. Whether we are marketing via relationship building, content marketing, in-person or via social media, what are you doing to let people know about what you have to offer, what coaching is and how you provide support? What could use an update? A refresh? Look at your metrics? What’s working? What’s not?
4. Content – Content marketing may be a tangential part of a coaching business, however, over time, it’s likely that you may find yourself blogging, podcasting or creating content for reading lists and TED talks you recommend around the topics you coach around. For those that are going offer more than coaching services, this may be a significant part of your work. If you have a copy of the Coaching Business Builder, check out the Content Development Tools, including the Content Daily Trackers. Note what content you have created this year, OR spend time thinking about the top 3 areas you would like to develop content around for the new year.
5. Sales – What do you have in place around sales? Is it time for a web update? How clear is your call to action? What do you want people to do on each of your webpages?

Reach out and set up a one-off coaching conversation with Jennifer to review your coaching systems or where you want to take your business in 2020. Check out upcoming 45-minute call options here.

If you are looking for more extended support, consider joining us at the Coaching Biz Growth Lab during 2020 for ongoing conversations. Join now and benefit from being part of the group through to the end of 2020!

Have a great week!
​Jennifer

Jennifer Britton
Coaching Business Builder | Group Coaching Essentials
Supporting coaches to grow their business and skills in the areas of group coaching
Recipient of the Prism Award for Excellence in Coaching (2016), and i4pL Award of Excellence - Curriculum Design (2017)
Contact Jennifer to set up a call to see how her 1-1 coaching or group coaching support can help you move towards your Q 4 and 2020 goals.
Phone: (416)996-8326