Solopreneur Myth - Sustainable Business is a Short-Term Activity

9/16/2019

I opened my doors here at Potentials Realized on April 7, 2004. Having celebrated 15 years in business earlier this year, I continue to be thankful that the fruits of my labor continue to pay off.

While it is possible to build, and grow things quickly, building a sustainable business that will weather economic ups and downs (think 2008 economics, current flux, and…) usually needs more than the initial meteoric rise.

This is where things like VISION, Systems and Business Foundations come in.
If you have a copy of the Coaching Business Builder OR PlanDoTrack, check out the different activities and reflections in Section #1.

It’s our work around creating clarity and alignment around our values and behaviors, clarifying our vision, and creating exceptional offerings which create a sustainable business.

Questions to consider:

What values is your business grounded in?
How are your behaviors translated into action and behaviors?
How clear is your vision?

Creating a sustainable business is also about you as the business owner. In the medium term, our own leadership and endurance may be what helps the business move to another inflection point.

Questions for you to consider:

What’s going to help you be at your best?
Grow or refine your skills?
Develop the endurance needed to run a business?
What fuels you?
When do you work best?
When do you need to take a break and/o renew?
What else is important for you in the short term? Medium term? Long term?

Sustainable business is also about doing things for the long haul. What is the work you really love to do? How does it capitalize on your strengths? What taps into what you uniquely do well?

I hope that you will enjoy this week’s questions and exploration,
Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.

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Author

Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.

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