Marketing for Coaches In the Spotlight: Product Development

8/12/2019

Products can be a popular line of revenue in and of themselves. We’ll take a closer look at this in future months but take a look around at what other businesses similar to yours offer. This might include:

Books
Workbooks
Online courses
Live courses
Video series

There are many different ways you can go with product development.
Do you want it to be:

Digital or Something Tangible?
Book? Course? Support?
Low Price? High Price?
Introduction to your work? A Standalone?

Questions to consider when you think about products:

What are your clients asking for?
What do you wish you had and could provide for clients?
What processes and approaches have you developed that could be a stand alone?
What might provide a nice passive revenue for you?

Best wishes,
Jennifer

Jennifer Britton, PCC, CPCC - Potentials Realized
Author of the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) and others
Join us at the Coaching Biz Growth Lab this fall to focus on your business consistently. We meet the 1st and 3rd Fridays of the month from 3 - 4 pm Eastern
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.

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Author

Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.