Marketing for Coaches In the Spotlight: Podcasting

7/22/2019

The rate of podcast growth is astronomical. With the advent of Alexa and Google Home devices, audio can go anywhere. From the kitchen, to the car, to our walks.

Whether you are hosting your own podcast, or showing up as a guest on others, podcasting is another important potential vehicle for getting the word out about what you do and what you have to offer. Given that coaching is a verbal modality, it’s also a great way to introduce yourself and let others get to know you.

Some of the questions you might want to consider when exploring podcasting as a possible vehicle are:

Do you want to start your own?
Do you want to partner with others?
How much time do you have to dedicate to this?
What is your overall goal for podcasting? Raising visibility? Expanding your network? Enhancing brand presence? Offering another connection and relationship building opportunity with your community and prospective clients?

There really is a range of possible podcasting options available. One great starting point to see what’s out there, and who is looking for guests, is to check out the PodcastGuest.com site.

If you host a podcast, let us know what it is, so we can follow. If you need guests, let us know what type so guest you are looking for. I would be more than pleased to drop in for a conversation as well, to talk about leadership, teamwork or business development issues from a coaching or virtual lens.

Enjoy!
Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.

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Author

Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.