Marketing for Coaches In the Spotlight: Networking

7/29/2019

As we continue in our journey around marketing, another vehicle to consider is that of networking. Building relationships is an important part of our work as service providers, particularly as coaches. I often say that coaching is a much deeper conversation than usual. In coaching, we are asking for people to be vulnerable, and to go into the exciting, and sometimes scary, areas of dreams and fears. As such, strong relationships, trust and connection are critical.

Networking can be an important activity to undertaken regularly, as long as there is a focus and it doesn’t become all consuming.

Questions to help with focused networking are:

Who do you want to connect with? Is it other business owners or a certain niche group?
What’s the purpose of attending an event? Take a few minutes before attending an event to consider what you want to get out of the experience. Is it to find a resource, learn something or….?
What do you want to contribute? Networking is about establishing and building a conversation. Conversations take two people. What is it that you want to contribute to the conversation of the group you are connecting in with?
What do you want to get out of the conversation? To the dual nature of conversation, what are you hoping to walk away from the conversation with?
What do you want to leave people with? Is it a business card, a brochure, a post card or other? Moo.com and Vistaprint.com both offer some creative marketing materials.

Enjoy the conversations!
Jennifer

Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
Potentials Realized
Phone: 416-996-8326
Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.

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Author

Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.