Over the last two months I’ve been spotlighting nine different marketing vehicles you might want to consider incorporating into your marketing strategy as a coach, solopreneur or virtual entrepreneur. They all are valuable in terms of enhancing your visibility and building connections with prospective clients. If you haven’t seen the past posts, be sure to check out those in podcasting, speaking and also product development.
Today’s post takes us into the marketing landscape of conferences and trade shows. Depending on who you work with you might consider this one strategy or two.
Trade shows are still very common in larger urban centers and can provide a valuable way to “get out” in front of prospective clients and most importantly have conversations with those who could benefit from your skills.
Trade shows can be an expensive investment for larger events so you might want to consider partnering with others to show case your skills or thinking about another way to provide support. For example, could you sponsor a meal, insert something into tote bags, sponsor a lanyard.
Like other strategies, being clear on your intended purpose – to build brand awareness vs. have conversations with those who you serve - is key for choosing the right vehicle and strategy.
Related to trade shows is one of my favorite approaches – conferences. Conferences are an amazing way to connect with your clients and showcase what you have to offer if you enjoy speaking. Building in time to attend other sessions while you are there can also provide invaluable insights into what is truly important, topical and emerging for your client group.
If you are considering speaking at conferences, consider:
Conferences can also provide the value of supporting your ongoing professional development. Consider how you might cover both off at the same time by attending, and speaking at, a couple of conferences in the next year.
As we round out this series, what are your next steps around marketing? What time have you earmarked for this?
Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010)
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Coach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004.
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