In both the Coaching Business Builder and PlanDoTrack, I include four business philosophies which are critical to all types of virtual and remote professionals, and business owners today – Focus, Experimentation, Momentum and Reflective Pause. In my work with teams, and individuals, over the last fifteen years in my business I’ve seen that these make the difference between good and exceptional. With this in mind, over the next few weeks I’ll be taking a deeper dive into the realm of these four areas looking at:
A reminder that if you like these topics you may want to check out my weekly Facebook Live, where I put into voice quick planning ideas and activities. You will find it over at the PlanDoTrack Facebook page. Let’s turn our attention to the first topic of FOCUS. We live and operate today in what is often considered an era of distraction. Our ability to focus and keep our eye on what is important to us, and to our work, is key. Did you know that:
Focused work and attention are critical, and essential in order to create foundations, and grow a business. How To- Creating Focus:
Refer To - Focus When: The Science of Perfect Timing – Daniel Pink Atomic Habits – James Clear Outer Order and Inner Calm – Gretchen Rubin Deep Work and Digital Minimalism – Cal Newport Check out my April 3, 2019 Facebook Live Wishing you all the best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder.
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Over the last few weeks you have been busy working on your free giveaway. It’s now been drafted, and you have figured out where it’s going to go. It’s not quite ready yet! Take some time this week to-do a last review and perhaps get some feedback. Maybe you have a routine of passing materials off to your loved ones for a quick second set of eyes. Maybe you have a community that supports you on this. Who can give the project a review? This week you will also want to focus in on how and where you are going to promote this. Don’t forget the 7 to 11 times rule. The landscape of free offerings is super-saturated at times. You will want to make sure you are regularly talking about this and letting people know that it exists. If you haven’t done so, make a list of WHERE, WHEN and HOW you are going to let people know about it (Here’s a challenge - make sure you have at least 11 different touchpoints!). Share with us what you have been working on – you can share it here in the comments, or over on the Effective Group Coaching Facebook page. Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. Welcome back. Last week you did some research around what possible giveaways you could offer to your clients. It might be a video, podcast series, mini – e course, article, or even a checklist. What are those things you wish you had? This week, in part 2 of the series, you are invited to map out your giveaway, and start drafting it. What are the major elements of this project? Consider these questions –
Be ready for a next step next week! Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. Creating A Free “Give Away” to add value and build relationships with your clients: Part 14/15/2019 As a coaching business we let people know about our work in many different ways. From speaking engagements to free checklists, to webinars and whitepapers. What are the free items you have created to provide for people who are interested in learning more about what you do? Is it a checklist? A downloadable FAQ? A short e-course? Over the next month I’m going to be doing a series of blog posts geared to get you into action of creating a free item or “free giveaway”. It could any of the range of items I just mentioned or something else. Each week I’ll be offering prompts here on Mondays to support you in taking weekly action around your giveaway item. First consider: What’s the one thing you wish you could offer up to your clients? Maybe it is something they have been asking for, for a while – a checklist, reading list, work sheet OR maybe it’s a webinar that you can send out covering a key topic you coach around, or welcoming members to your site. What’s the giveaway you wish you had available? As I explain in the Coaching Business Builder, I’ve had an intentional goal to offer a different giveaway and paid offering each year of my business. These provide tremendous value in both the short term, especially in giving people an opportunity to learn more about you, what you have to offer, and how what you provide is different from other offerings. Activity: This week, my invite is for you to spend 15 minutes mindmapping all your ideas of what you could offer. Consider these questions:
This week capture ALL your ideas on paper. Don’t self-censure. Do some research around what’s out there already. Notice what you like, and what you would change with these resources. Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. It’s officially the end of Q1 of the year, and yet another reason to pause and take stock of your successes from the last quarter and some planning for the month ahead. Looking backwards to the last quarter:
Now turning to the next quarter’s planning:
Finally... What pauses and renewal periods do you want to build in? Grab a calendar and schedule that now. What else will help you remain at your peak? Enjoy your reflection and be sure to update your Monthly Tracking Forms in the Coaching Business Builder/PlanDoTrack. You will also want to fill out some new Quarterly To-Dos and do a weekly breakdown (check out pages 140 and 141 of the PlanDoTrack Workbook and Planner and Coaching Business Builder). Enjoy the planning and celebrations! Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Looking to grow your coaching business this year? Check out the Coaching BizGrowth Lab. We meet the 1st and 3rd weeks of the month for 1 hour group coaching conversations. Focus this month is on collaboration and building community. In addition to the group calls you have access to a growing resource library of monthly articles, templates and recordings. Join us this quarter or for the rest of the year! Building a business can be all-consuming. While it may be important to “push it” at several times of the year, building a business sustainably also means building in blocks to renew, and setting boundaries in terms of when you are available and when you may not be. In this post, we’ll explore three areas you might want to consider in tightening up your boundaries in business. Boundaries in business can involve: Learning how to delegate. Consider the tasks that could be passed on to others. This might include posting your articles on social media, designing graphics for your work, laying out brochures or other.
Time at work – As a business owner the work will always be there. It’s important to remember that productivity does not always equal amount of time worked. Many of you took advantage of the Heart of Coaching Giveaway item I shared this year which was the 19 Productivity and Business Development Tips. I’ve now made this into a video-based program which also includes a series of bi-weekly live calls. You can join us here. Becoming more discerning. Check out the blog post I included over at the PlanDoTrack blog a short while ago on discernment. You can search out the PlanDoTrack blog posts here. Questions to help you with discernment:
Best, Jennifer Jennifer Britton, PCC, CPCC
Author multiple books including the Coaching Business Builder Workbook and Planner (2018), Effective Group Coaching (2010) Potentials Realized Phone: 416-996-8326 Check out the #90DaysPlanDoTrack series of daily prompts for your work and business over on Instagram @CoachingBizBuilder. |
Upcoming Programs:
Mentor Coaching Group for ACC/PCC -Mondays 1230 - 130 pm ET: June 7 - mid-September - Reserve your spot. ACC and PCC for ICF Credentialing Program Design Hack - 45 minutes - $97 - Sketch Out Your Next Program in this Facilitated Process! - Click here to Register Group Coaching Essentials (8.75 CCEs) - Next group will start Tuesdays on July 6th. Fridays 10 - 1135am ET: June 4, 11, 18, 25 (4 weeks) Virtual Facilitation Essentials (8.5 CCEs) - Join us for an upcoming one day program! Advanced Group and Team Coaching Practicum - starts - Tuesdays July 6th (5 weeks) (10 CCEs): Focused on providing you with virtual practice and feedback around your group coaching skills. Team Coaching Essentials for the Virtual, Remote and Hybrid World. Kicks off Monday June 14th 60 Day CBB Accelerator - Now as an On-demand Program.Bonus! This month's 1BizStepADayAuthorCoach Jennifer Britton has worked with entrepreneurs across a variety of sectors since the late 1990s, even before she was in business herself. From supporting micro-entreprise and eco-tourism businesses to working with service based entrepreneurs and coaches, her PRACTICAL and TACTICAL approach to business coaching is ACTION focused, with emphasis on AWARENESS as well. Jenn is the author of the Coaching Business Builder Workbook and planner, and 3 others books related to group and team coaching and virtual conversations. She also hosts the Coaching BIzGrowth Lab, an open-enrollment group coaching program for coaches. Jenn founded her business - Potentials Realized - in April 2004. Archives
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